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Kuniye

{"id":2225479,"date":"2019-03-27T19:23:19","date_gmt":"2019-03-27T18:23:19","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2225479"},"modified":"2019-03-27T19:23:19","modified_gmt":"2019-03-27T18:23:19","slug":"mcdonalds-va-utiliser-lia-pour-tenter-de-vous-faire-depenser-plus-dargent","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/mcdonalds-va-utiliser-lia-pour-tenter-de-vous-faire-depenser-plus-dargent.html","title":{"rendered":"McDonald’s va utiliser l’IA pour tenter de vous faire d\u00e9penser plus d’argent"},"content":{"rendered":"

McDonald's a rachet\u00e9 une start-up sp\u00e9cialise dans l'Intelligence Artificielle pour proposer des recommandations de produits toujours plus pertinentes \u00e0 ses clients. Les suggestions pourront varier selon la m\u00e9t\u00e9o, la saison ou la commande initiale. L'objectif : vous faire consommer toujours plus.\u00a0<\/strong><\/p>\n

$\"mcdonalds\"$ <\/p>\n

McDonald's a annonc\u00e9 l'acquisition de la soci\u00e9t\u00e9 isra\u00e9lienne Dynamic Yield, sp\u00e9cialis\u00e9e dans l'utilisation de l'Intelligence Artificielle permettant de fournir aux consommateurs une exp\u00e9rience personnalis\u00e9e. Le g\u00e9ant du fast-food a fait savoir qu'il utiliserait la technologie de la start-up pour personnaliser les \u00e9l\u00e9ments affich\u00e9s sur les tableaux de menus au Drive, les propositions \u00e9voluant en fonction de la m\u00e9t\u00e9o, de la fr\u00e9quentation du restaurant et de l'heure de la journ\u00e9e. Vous aurez plus de chance de voir appara\u00eetre un McFlurry en \u00e9t\u00e9 plut\u00f4t qu'en hiver par exemple.<\/p>\n