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Et si Netflix int\u00e9grait des publicit\u00e9s pendant que vous visionnez vos films et s\u00e9ries ? La rumeur revient r\u00e9guli\u00e8rement sur le devant de la sc\u00e8ne. Mais le g\u00e9ant am\u00e9ricain aurait tout int\u00e9r\u00eat \u00e0 conserver son mod\u00e8le \u00e9conomique actuel. Selon une \u00e9tude, si la pub d\u00e9barquait sur Netflix, plus de la moiti\u00e9 des abonn\u00e9s quitteraient le service.<\/strong><\/p>\n

\"netflix<\/p>\n

Les rumeurs sur Netflix vont bon train lorsqu\u2019il s\u2019agit de son mod\u00e8le \u00e9conomique. R\u00e9cemment, le g\u00e9ant du streaming a augment\u00e9 les tarifs de ses abonnements aux Etats-Unis<\/a>. L\u2019Europe n'est pour le moment pas touch\u00e9es par cette hausse.<\/p>\n

N\u00e9anmoins, pour devenir plus rentable, Netflix r\u00e9fl\u00e9chit \u00e0 moduler son mod\u00e8le \u00e9conomique. Actuellement, il existe trois types d\u2019abonnements factur\u00e9s 7,99\u20ac\/mois, 10,99\u20ac\/mois et 13,99\u20ac\/mois. Mais Netflix teste r\u00e9guli\u00e8rement de nouvelles choses. Selon une r\u00e9cente information, l\u2019am\u00e9ricain a mis en place dans certains pays un abonnement \u00e0 la semaine factur\u00e9 2,49\u20ac<\/a>.<\/p>\n

Parmi les autres solutions envisag\u00e9es par Netflix : la publicit\u00e9<\/a>. Mais chaque fois que cette rumeur a refait surface, elle a fait face \u00e0 une lev\u00e9e de boucliers des utilisateurs. A tel point qu\u2019au Royaume-Uni, une soci\u00e9t\u00e9 de t\u00e9l\u00e9marketing a men\u00e9 une enqu\u00eate aupr\u00e8s de 16 000 utilisateurs. Objet de l\u2019\u00e9tude : conna\u00eetre la r\u00e9action des abonn\u00e9s si la pub d\u00e9barquait sur Netflix. Leur sentence est irr\u00e9vocable.<\/p>\n

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