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{"id":2210650,"date":"2019-01-08T18:55:13","date_gmt":"2019-01-08T17:55:13","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2210650"},"modified":"2021-04-12T09:40:34","modified_gmt":"2021-04-12T07:40:34","slug":"samsung-apple-effondrent-face-huawei-xiaomi-oppo","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/samsung-apple-effondrent-face-huawei-xiaomi-oppo.html","title":{"rendered":"Samsung et Apple s’effondrent face \u00e0 Huawei, Xiaomi et Oppo"},"content":{"rendered":"

Samsung et Apple viennent d'annoncer des r\u00e9sultats trimestriels compl\u00e8tement d\u00e9sastreux. Les deux constructeurs subissent de plein fouet la concurrence acharn\u00e9e des chinois. Parmi eux, on trouve Huawei, l'outsider qui r\u00eave de d\u00e9tr\u00f4ner Samsung de sa place de num\u00e9ro un, Xiaomi et Oppo. On fait le point sur toutes les tendances.\u00a0<\/strong><\/p>\n

\"apple<\/p>\n

D'apr\u00e8s les chiffres d'IDC<\/a>, Samsung et Apple se partagent les deux premi\u00e8res places du march\u00e9 du smartphone depuis le 3\u00e8me trimestre de 2011<\/strong>. En l'espace de 7 ans, et depuis la d\u00e9gringolade de Nokia, les deux fabricants n'ont rencontr\u00e9 aucune concurrence s\u00e9rieuse.<\/p>\n

Malheureusement pour les deux rivaux, le vent a tourn\u00e9 ces derniers mois. Toujours selon IDC, Huawei est en effet parvenu \u00e0 d\u00e9passer Apple au\u00a0cours du second trimestre 2018<\/a>, en vendant davantage d'appareils que son rival. Le trimestre suivant, le chinois a r\u00e9it\u00e9r\u00e9 l'exploit en s'emparant de 14,6% des parts de march\u00e9, en hausse de plus de 4% par rapport \u00e0 l'an dernier. La marque \u00e0 la pomme h\u00e9rite ainsi de la 3\u00e8me place, avec 13,2% des parts.<\/p>\n

Face \u00e0 l'essor du chinois, Samsung voit ses parts de march\u00e9 se r\u00e9duire<\/strong> de trimestre en trimestre, jusqu'\u00e0 20%. A titre d'exemple, le constructeur sud-cor\u00e9en d\u00e9tenait tout de m\u00eame jusqu'\u00e0\u00a032,7\u00a0% des parts du march\u00e9 mondial au premier trimestre de 2013.<\/p>\n