le gouvernement veut des publicit\u00e9s cibl\u00e9es \u00e0 la TV, comme sur internet<\/title>\n<meta name=\"description\" content=\"Un nouveau rapport pr\u00e9sent\u00e9 par Aurore Berg\u00e9 veut autoriser les publicit\u00e9s cibl\u00e9es \u00e0 la t\u00e9l\u00e9vision dans le cadre de la R\u00e9forme de l'audiovisuel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phonandroid.com\/reforme-de-laudiovisuel-le-gouvernement-veut-des-publicites-ciblees-a-la-tv-comme-sur-internet.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9forme de l\u2019audiovisuel : le gouvernement veut des publicit\u00e9s cibl\u00e9es \u00e0 la TV, comme sur internet\" \/>\n<meta property=\"og:description\" content=\"Un nouveau rapport pr\u00e9sent\u00e9 par Aurore Berg\u00e9 veut 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{"id":2182530,"date":"2018-10-04T18:44:26","date_gmt":"2018-10-04T16:44:26","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2182530"},"modified":"2018-10-04T18:44:26","modified_gmt":"2018-10-04T16:44:26","slug":"reforme-de-laudiovisuel-le-gouvernement-veut-des-publicites-ciblees-a-la-tv-comme-sur-internet","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/reforme-de-laudiovisuel-le-gouvernement-veut-des-publicites-ciblees-a-la-tv-comme-sur-internet.html","title":{"rendered":"R\u00e9forme de l\u2019audiovisuel : le gouvernement veut des publicit\u00e9s cibl\u00e9es \u00e0 la TV, comme sur internet"},"content":{"rendered":"

La R\u00e9forme de l'audiovisuel fait encore parler d'elle. Le gouvernement \u00e9voque cette fois l'arriv\u00e9e de publicit\u00e9s cibl\u00e9es \u00e0 la t\u00e9l\u00e9vision, comme c'est d\u00e9j\u00e0 le cas sur internet. En autorisant les publicit\u00e9s cili\u00e9es et g\u00e9olocalis\u00e9es \u00e0 la TV, le gouvernement esp\u00e8re augmenter les revenus publicitaires des groupes audiovisuels qui financent le cin\u00e9ma fran\u00e7ais. Explications.\u00a0<\/strong><\/p>\n

\"r\u00e9forme<\/p>\n

Un nouveau rapport pr\u00e9sent\u00e9 par Aurore Berg\u00e9, \u00a0une d\u00e9put\u00e9e \u00ab\u00a0En marche\u00a0\u00bb, dans le cadre de la r\u00e9forme de l'audiovisuel<\/a> envisage d‘exp\u00e9rimenter les publicit\u00e9s cibl\u00e9es et segment\u00e9es<\/strong>. En se basant sur de nombreuses donn\u00e9es, comme les informations fournies par votre fournisseur d'acc\u00e8s \u00e0 internet ou votre g\u00e9olocalisation, les annonceurs publicitaires pourraient vous proposer des publicit\u00e9s diff\u00e9rentes. La pratique est d\u00e9j\u00e0 largement r\u00e9pandue sur la toile. Chaque annonce que vous croisez en ligne \u00e9t\u00e9 choisie sp\u00e9cialement pour vous.<\/p>\n