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Le marketing n\u2019est pas au point<\/h2>\n

Car contrairement \u00e0 Samsung, LG est quasiment invisible pour le grand public. La marque n\u2019a pas de strat\u00e9gie marketing claire<\/strong>, on ne voit pas ses produits sur les supports classiques, mais on ne les voit pas non plus sur le web. Il ne serait pas impossible que certains consommateurs se demandent si LG fait encore des smartphones.<\/p>\n

Car aujourd\u2019hui, il n\u2019y a pas 36 m\u00e9thodes pour communiquer sur le march\u00e9 du smartphone. Soit on opte pour des supports classiques (TV, radio, affichages et panneaux en tous genres, presse, sponsoring) soit on opte pour les nouveaux modes de communication (r\u00e9seaux sociaux, web, partenariats, \u00e9v\u00e8nements). Soit les deux.<\/p>\n

Samsung et Apple font partie des g\u00e9ants qui ont les moyens de financer d\u2019\u00e9normes campagnes marketing touchant \u00e0 peu pr\u00e8s tous les supports. D\u2019autres marques, aux finances plus modestes, ont mis\u00e9 sur le marketing digital, moins on\u00e9reux et redoutablement efficace.<\/p>\n

On pense par exemple \u00e0 Honor ou encore \u00e0 OnePlus qui sont des exemples de ce qu\u2019il faut faire pour toucher un public large sans investir des centaines de millions dans le marketing. Le probl\u00e8me de LG c\u2019est qu\u2019il n\u2019a pas les moyens de faire comme Samsung ou Apple, mais qu\u2019il ne fait pas non plus comme Honor ou OnePlus, estimant peut-\u00eatre qu\u2019un strat\u00e9gie marketing 100% digital est r\u00e9serv\u00e9e aux challengers, aux petits nouveaux. Or, comme HTC, LG a oubli\u00e9 qu\u2019il n\u2019avait plus la puissance d\u2019antan. Il est aujourd\u2019hui un challenger comme les autres.<\/strong><\/p>\n