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Kuniye

La nouvelle monnaie num\u00e9rique c\u2019est le clic – Fran\u00e7ois Barrault –<\/p><\/blockquote>\n

Tout commence avec la g\u00e9olocalisation, c'est la premi\u00e8re source de tra\u00e7age de donn\u00e9es<\/strong> nous explique Fran\u00e7ois Barrault. D\u00e8s lors que l'utilisateur autorise cette fonction, c'est la porte ouverte \u00e0 ceux qui traquent les donn\u00e9es. Vous recevrez des publicit\u00e9s bien sp\u00e9cifiques de soci\u00e9t\u00e9s commerciales pr\u00e8s de l\u00e0 o\u00f9 vous \u00eates par exemple.<\/p>\n

Puis vient le clic. Chacun de nos clics est non seulement recueilli mais il est analys\u00e9<\/strong> gr\u00e2ce \u00e0 des algorithmes hyper puissants. Le champion en la mati\u00e8re est Google. Mais Facebook pourrait bien aussi bient\u00f4t \u00eatre performant, le r\u00e9seau social ayant \u00e9largit son champ d'action \u00e0 tout le web.<\/p>\n

Les algorithmes d\u2019analyses des donn\u00e9es sont capables d\u2019aller chercher en vous des choses que vous ignorez sur vous-m\u00eames – Fran\u00e7ois Barrault –<\/p><\/blockquote>\n

En proposant des services gratuits, ces g\u00e9ants du web attirent l'internaute, qui clique \u00e0 une vitesse de plus en plus \u00e9lev\u00e9e sans trop y pr\u00eater attention. Chaque clic permet \u00e0 ces mastodontes d'affiner notre profil<\/strong> et donc de mon\u00e9tiser nos clics en revendant les informations \u00e0 des soci\u00e9t\u00e9s commerciales par exemple : situation familiale, opinions politiques, pr\u00e9f\u00e9rences sexuelles, go\u00fbts en mati\u00e8re musicale, litt\u00e9raire, ou cin\u00e9matographique. Ils voient tout.<\/p>\n

$\"google$ <\/p>\n

A partir de ces donn\u00e9es, les algorithmes sont capables de savoir de quoi nous avons\u00a0besoin<\/strong> \u00e0 un moment bien pr\u00e9cis. Pire encore, ils permettent de voir de quoi nous aurons\u00a0besoin \u00e0 l'avenir.<\/p>\n

Par exemple, si un b\u00e9b\u00e9 arrive dans la famille, vous serez inond\u00e9s de publicit\u00e9s en tout genre pour des v\u00eatements ou du mat\u00e9riel, vous pourriez m\u00eame recevoir des catalogues personnalis\u00e9s par courrier sans rien avoir demand\u00e9. La puissance des algorithmes est telle qu'ils pourraient m\u00eame pr\u00e9dire des crimes<\/a>, comme dans le film Minority Report<\/em> !<\/p>\n

Une somme d'argent ph\u00e9nom\u00e9nale est entre les mains d'une poign\u00e9e d'entreprises. Et le pire c'est qu'on ne peut pas y faire grand chose. Fran\u00e7ois Barrault le souligne, ces soci\u00e9t\u00e9s ne cesseront jamais de s'enrichir \u00e0 notre insu. Car m\u00eame si certains internautes configurent leur navigateur pour ne pas \u00eatre traqu\u00e9s, les g\u00e9ants du Big Data le per\u00e7oivent et limitent leurs efforts sur ces internautes pour les concentrer sur ceux qui ne se sont pas prot\u00e9g\u00e9s.<\/p>\n