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{"id":151062,"date":"2014-11-13T14:47:39","date_gmt":"2014-11-13T13:47:39","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=151062"},"modified":"2021-10-18T10:17:14","modified_gmt":"2021-10-18T08:17:14","slug":"free-mobile-annonce-resultats-record","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/free-mobile-annonce-resultats-record.html","title":{"rendered":"Free Mobile annonce 10 millions de clients soit 14% de part de march\u00e9 !"},"content":{"rendered":"

Hier soir, Iliad publiait ses r\u00e9sultats financiers pour le troisi\u00e8me trimestre 2014 et parmi eux ceux de Free Mobile. Et le moins que l'on puisse dire c'est que l'op\u00e9rateur affiche d'excellents chiffres. Avec presque 10 millions d'abonn\u00e9s il d\u00e9tient d\u00e9sormais 14% de part de march\u00e9<\/strong>.<\/p>\n

Xaviel Niel peut \u00eatre ravi. La strat\u00e9gie mise en place par le trublion de la t\u00e9l\u00e9phonie mobile semble payer. Le quatri\u00e8me op\u00e9rateur fran\u00e7ais, qui avait r\u00e9volutionn\u00e9 les pratiques du secteur affiche d\u00e9sormais 9,6 millions de clients et d\u00e9tient 14% de part de march\u00e9.<\/p>\n

\"free<\/p>\n

Alors que Free Mobile avait convaincu un million de clients suppl\u00e9mentaires sur le premier semestre de l'ann\u00e9e, il a agrandi son parc de 480 000 nouveaux clients<\/strong> sur ce seul troisi\u00e8me trimestre. On peut donc dire que le rythme de souscription perdure.<\/p>\n

N\u00e9anmoins, les r\u00e9sultats doivent \u00eatre relativis\u00e9s puisque ce sont majoritairement des abonnements \u00e0 2 euros qui ont \u00e9t\u00e9 souscrits<\/strong>. N\u00e9anmoins, Free communique une nette am\u00e9lioration du mix entre ces forfaits et celui en tout illimit\u00e9 \u00e0 19,90 euros par mois.<\/p>\n

Et le chiffre d'affaire en t\u00e9moigne. Ce dernier a augment\u00e9 de 29,6% sur l'ann\u00e9e pour atteindre 416 millions d'euros<\/strong>. Tous les voyants sont donc au vert pour le quatri\u00e8me op\u00e9rateur fran\u00e7ais qui visait une part de march\u00e9 de 15% \u00e0 moyen terme. L'objectif est presque atteint.<\/p>\n

\"free<\/p>\n

A plus long terme, Xavier Niel souhaiterait que Free Mobile d\u00e9tienne 25% de part de march\u00e9<\/strong>. Et l'op\u00e9rateur met tout en oeuvre pour y parvenir. D'abord il a d\u00e9ploy\u00e9 600 bornes de distribution de carte SIM sur tout le territoire.<\/p>\n

Ensuite, c'est du c\u00f4t\u00e9 de son r\u00e9seau que de gros efforts sont fournis. Alors que l'UFC-Que Choisir avait vivement critiqu\u00e9 la qualit\u00e9 du r\u00e9seau de l'op\u00e9rateur il y a quelques semaines, Free semble avoir compris le message et d\u00e9ploie ses antennes rapidement.<\/p>\n

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