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{"id":1502682,"date":"2017-06-16T20:37:37","date_gmt":"2017-06-16T18:37:37","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=1502682"},"modified":"2018-03-30T21:36:02","modified_gmt":"2018-03-30T19:36:02","slug":"homepod-19-clients-apple-pensent-acheter-enceinte-connectee-hors-de-prix","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/homepod-19-clients-apple-pensent-acheter-enceinte-connectee-hors-de-prix.html","title":{"rendered":"HomePod : 19% des clients Apple pensent acheter l’enceinte connect\u00e9e hors de prix"},"content":{"rendered":"

Selon une \u00e9tude men\u00e9e par Morning Consult, 19% des fans d'Apple sont pr\u00eats \u00e0 acheter le HomePod, la fameuse enceinte connect\u00e9e Siri r\u00e9v\u00e9l\u00e9e lors de la WWDC 2017. Une preuve suppl\u00e9mentaire que les fans d'Apple ont tendance \u00e0 acheter tous les produits de la marque. M\u00eame si ils co\u00fbtent tr\u00e8s cher, en l'occurence le double de Google Home ou Amazon Echo. \u00a0<\/strong><\/p>\n

\"apple<\/p>\n

Lorsqu'un nouveau produit Apple est annonc\u00e9, les fans de la marque sont g\u00e9n\u00e9ralement pr\u00eats \u00e0 d\u00e9gainer\u00a0imm\u00e9diatement la carte bleue. Le haut-parleur connect\u00e9 HomePod<\/a>, pr\u00e9sent\u00e9 par Apple lors de la conf\u00e9rence WWDC 2017, ne fait pas exception.<\/p>\n

Sur un \u00e9chantillon de 2000 utilisateurs d'appareils Apple interrog\u00e9s par Morning Consult, 19% affirment \u00eatre int\u00e9ress\u00e9s par le HomePod. En revanche, parmi les autres consommateurs qui n'utilisent pas les produits Apple, seuls 13% sont int\u00e9ress\u00e9s par le produit<\/strong>. Il semble donc qu'une certaine partie des utilisateurs Apple soient pr\u00eats \u00e0 acheter tous les produits de la marque de mani\u00e8re syst\u00e9matique,\u00a0accordant une confiance aveugle \u00e0 la firme de Cupertino.<\/p>\n