<\/div>\n
Pour ceux qui n'utiliseraient pas ou peu le r\u00e9seau social Facebook, une nouveaut\u00e9 dans son interface a vu le jour il y a quelques mois maintenant. La partie “messages priv\u00e9s” ou “chat” ou “mails”, peu importe comment vous la qualifiez, a \u00e9t\u00e9 compl\u00e8tement dissoci\u00e9e de l'application Facebook.<\/p>\n
Ainsi, lorsque vous souhaitez envoyer un message \u00e0 l'un de vos contacts, il vous est demand\u00e9 d\u00e9sormais de t\u00e9l\u00e9charger l'application Facebook Messenger<\/strong>. Une fois install\u00e9e, lorsque vous voudrez \u00e0 nouveau envoyer un message depuis l'application Facebook, c'est l'application Facebook Messenger qui s'ouvrira.<\/p>\n
<\/p>\n
Au d\u00e9but, il \u00e9tait possible d'\u00e9viter de passer par Facebook Messenger et de continuer \u00e0 utiliser le r\u00e9seau social comme nous en avions l'habitude. Mais depuis quelques temps maintenant, l'\u00e9change de messages via Facebook Messenger est devenu obligatoire.<\/p>\n
Evidemment, de nombreux utilisateurs se sont plaints d'\u00eatre contraints de t\u00e9l\u00e9charger une nouvelle application alors que tout fonctionnait parfaitement auparavant. Et c'est surtout de devoir basculer d'une application \u00e0 l'autre qui est r\u00e9ellement fastidieux.<\/p>\n
<\/p>\n
Face \u00e0 ce probl\u00e8me, Mark Zuckerberg ne fait pas la sourde oreille. Il a en effet expliqu\u00e9 aujourd'hui lors d'une session de Questions\/R\u00e9ponses, dont il est tr\u00e8s friand, les raisons de ce choix.<\/p>\n
D'abord, le cr\u00e9ateur de Facebook justifie le choix d'une application d\u00e9di\u00e9e sp\u00e9cifiquement aux messages. Selon lui, il \u00e9tait indispensable pour l'entreprise de proposer ce service<\/strong> pour r\u00e9pondre au mieux aux besoins des utilisateurs.<\/p>\n
Selon lui, 95% des d\u00e9tenteurs de smartphones utilisent des applications de messagerie. En moyenne, ils passent 15 minutes par jour \u00e0 \u00e9changer des messages via ces applications. En moyenne. L'application Facebook est selon lui d\u00e9di\u00e9e \u00e0 consulter le fil d'actualit\u00e9<\/strong> et \u00e0 poster des statuts.<\/p>\n
Envoyer des messages via cette application prenait, toujours selon Mark Zuckerberg, plus de temps, l'interface \u00e9tant plus longue \u00e0 se charger. Il semblait donc primordial de proposer un service sp\u00e9cifique pour cet usage avec une interface plus simple et plus rapide.<\/p>\n
Concernant l'obligation de passer par Facebook Messenger, le PDG de Facebook met en avant l'argument suivant : selon lui, installer Facebook Messenger n'est pas une \u00e9norme contrainte<\/strong> par rapport au confort dont l'utilisateur peut profiter. De plus, les applications sont faites pour remplir une fonction bien pr\u00e9cise, mais ex\u00e9cut\u00e9e de mani\u00e8re optimale.<\/p>\n
<\/p>\n
Voil\u00e0 donc pourquoi, selon le cr\u00e9ateur du r\u00e9seau social, Facebook Messenger, c'est mieux. Pas s\u00fbr que ces arguments parviennent \u00e0 convaincre les plus fervents d\u00e9tracteurs du choix de la firme<\/a>.<\/p>\n
Car ce que ne mentionne pas Mark Zuckerberg c'est que proposer une telle application est aussi un choix strat\u00e9gique<\/strong> face \u00e0 la recrudescence d'applications du genre comme What's App, Skype ou encore BBM dont les utilisateurs sont friands.<\/p>\n
Via<\/p>\n","protected":false},"excerpt":{"rendered":"Lors d’une session de Questions\/R\u00e9ponses, Mark Zuckerberg est revenu sur le choix d’imposer l’application Facebook Messenger pour \u00e9changer des messages Facebook. 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