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Kuniye

{"id":277629,"date":"2016-06-15T10:29:02","date_gmt":"2016-06-15T08:29:02","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=277629"},"modified":"2022-05-12T14:48:48","modified_gmt":"2022-05-12T12:48:48","slug":"samsung-nous-nous-moquons-apple-parce-que-bonne-chose-faire","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/samsung-nous-nous-moquons-apple-parce-que-bonne-chose-faire.html","title":{"rendered":"Samsung : “nous nous moquons d’Apple parce que c’est la bonne chose \u00e0 faire”"},"content":{"rendered":"

Il n\u2019est pas rarer de voir les concurrents d\u2019Apple se moquer de l\u2019entreprise dans ses publicit\u00e9s ou autres campagnes de communication. Samsung fait sans doute partie de ceux qui ont le plus bash\u00e9 la firme de Cupertino. Dans une interview, une cadre a d\u00e9clar\u00e9 que Samsung se moquait d\u2019Apple “parce que c\u2019\u00e9tait la bonne chose \u00e0 faire”<\/em>.<\/strong><\/p>\n

$\"samsung-et-android-dominent-le-marche-americain-des-smartphones-devant-apple\"$ <\/p>\n

Si vous suivez l\u2019actualit\u00e9 high-tech vous n\u2019avez sans doute pas loup\u00e9 les campagnes de publicit\u00e9 de Samsung de ces derni\u00e8res ann\u00e9es. Le principe est simple : se moquer d\u2019Apple<\/strong>.\u00a0On a eu droit par exemple \u00e0 une campagne de publicit\u00e9 se moquant des “fanboys” d\u2019Apple qui attendaient pendant des heures devant les Apple Store afin de s\u2019acheter le dernier iPhone.<\/p>\n

Nous avons \u00e9galement eu droit \u00e0 une campagne se moquant de l\u2019autonomie discutable de l\u2019iPhone. A chaque fois, Samsung fonce dans le tas et ne prend m\u00eame pas la peine de jouer dans la subtilit\u00e9. Mais visiblement plus c\u2019est gros et plus \u00e7a passe puisque ces campagnes de publicit\u00e9 sont rest\u00e9es dans tous les esprits.<\/p>\n

En tout cas, Younghee Lee, top global marketing executive chez Samsung, semble assumer compl\u00e8tement cette strat\u00e9gie. Alors que Samsung vient de remporter le prix de publicitaire de l\u2019ann\u00e9e lors du festival de Cannes de la pub, Younghee Lee s\u2019est pr\u00eat\u00e9e au jeu de l\u2019interview aupr\u00e8s de nos confr\u00e8res sp\u00e9cialistes Adweek<\/a>.<\/p>\n

Nous accomplissons toujours sans rel\u00e2che ce que nous pensons \u00eatre juste dans la technologie. Notre programme de communication n\u2019est pas diff\u00e9rent. Si nous pensons que c\u2019est juste, nous poursuivons sans rel\u00e2che. – Younghee Lee, top global marketing executives chez Samsung –<\/em><\/p>\n

Younghee Lee explique que pour elle, la strat\u00e9gie agressive adopt\u00e9e par Samsung est juste<\/strong>. Pour faire simple Samsung a raison de se moquer d\u2019Apple puisque ce sont des campagnes qui fonctionnent. Et d\u2019ajouter :<\/p>\n

Les vertus de notre marque sont l'ing\u00e9nierie, l'ouverture, la libert\u00e9 de pens\u00e9e, l'innovation cibl\u00e9e, le multiculturalisme, le dynamisme, \u00eatre accueillant et rassembleur.<\/em><\/p>\n

Bon, il est clair que la responsables marketing monde de Samsung a sorti son violon. Mais c\u2019est un peu le jeu de l\u2019interview. N\u00e9anmoins, apr\u00e8s plusieurs questions les langues se sont d\u00e9li\u00e9es. Et Younghee Lee a r\u00e9v\u00e9l\u00e9 que le plus gros challenge de la marque \u00e9tait de ne pas devenir un vieux dinosaure<\/strong>.<\/p>\n