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{"id":2629799,"date":"2025-01-14T17:49:47","date_gmt":"2025-01-14T16:49:47","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2629799"},"modified":"2025-01-14T17:49:47","modified_gmt":"2025-01-14T16:49:47","slug":"alors-que-samsung-vient-de-perdre-sa-place-sur-le-marche-des-smartphones-face-a-apple-ce-geant-chinois-sapprete-a-leur-faire-de-lombre","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/alors-que-samsung-vient-de-perdre-sa-place-sur-le-marche-des-smartphones-face-a-apple-ce-geant-chinois-sapprete-a-leur-faire-de-lombre.html","title":{"rendered":"Alors que Samsung vient de perdre sa place sur le march\u00e9 des smartphones face \u00e0 Apple, ce g\u00e9ant chinois s\u2019appr\u00eate \u00e0 leur faire de l\u2019ombre"},"content":{"rendered":"

Pour la premi\u00e8re fois depuis des ann\u00e9es, Samsung n\u2019est plus le num\u00e9ro un mondial des ventes de smartphones. Pendant ce temps, d\u2019autres marques gagnent du terrain et bousculent l\u2019\u00e9quilibre du march\u00e9.<\/strong><\/p>\n

\"galaxy<\/p>\n

L\u2019ann\u00e9e 2024<\/strong> a marqu\u00e9 un tournant<\/strong> dans le monde des smartphones<\/strong>. Apr\u00e8s plusieurs ann\u00e9es de baisse, le march\u00e9 a enregistr\u00e9 un rebond avec une croissance de 6,4 %,<\/strong> atteignant un total de 1,24 milliard d\u2019unit\u00e9s livr\u00e9es<\/strong>, selon le cabinet IDC. Cependant, ce regain d'activit\u00e9 ne profite pas \u00e0 tous les acteurs. Samsung<\/strong>, leader incontest\u00e9 depuis des ann\u00e9es, a vu sa couronne passer<\/strong> entre les mains d\u2019Apple<\/strong>. Une premi\u00e8re sur une ann\u00e9e compl\u00e8te, confirmant un changement de dynamique amorc\u00e9 depuis quelque temps.<\/p>\n

En 2024, Apple a \u00e9coul\u00e9 232,1 millions d\u2019iPhone<\/strong>. La soci\u00e9t\u00e9 a ainsi captur\u00e9 18,7 % du march\u00e9 mondial<\/strong>, contre 223,4 millions pour Samsung, soit 18 %. Ce recul du sud cor\u00e9en s\u2019explique notamment par une strat\u00e9gie produits moins percutante en fin d\u2019ann\u00e9e. La marque avait mis\u00e9 sur le lancement pr\u00e9coce<\/strong> de ses smartphones pliants<\/strong>, comme les Galaxy Z Flip 6<\/strong> et Z Fold 6<\/a>, pour profiter des Jeux Olympiques de Paris en juillet. Mais l\u2019absence de nouveaut\u00e9s<\/strong> marquantes au second semestre<\/strong> a laiss\u00e9 le champ libre \u00e0 la marque \u00e0 la pomme, qui a profit\u00e9 de la sortie de l\u2019iPhone 16<\/a> en septembre.<\/p>\n