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Kuniye

Cr\u00e9dits : 123RF<\/figcaption><\/figure>\n

Une entreprise publicitaire souhaiterait faire une incursion dans le domaine des OS TV, ce qui serait finalement une transformation profonde du march\u00e9. Alors que les revenus publicitaires des smart TV devraient atteindre 38,3 milliards de dollars cette ann\u00e9e selon GroupM, avec une croissance impressionnante de 20,1 %<\/strong>, l'enjeu est de taille. D\u2019ailleurs, Google a aussi saut\u00e9 sur l\u2019occasion, en truffant son syst\u00e8me d\u2019exploitation Google OS<\/a> de nouvelles publicit\u00e9s en tout genre.<\/p>\n

Le PDG Jeff Green a annonc\u00e9 le lancement de Ventura pour le second semestre 2025. Ce syst\u00e8me d'exploitation, fruit de trois ann\u00e9es de d\u00e9veloppement, se distingue par une approche centr\u00e9e sur la publicit\u00e9 plut\u00f4t que sur l'exp\u00e9rience utilisateur traditionnelle. Parmi les premiers partenaires int\u00e9ress\u00e9s figure Sonos<\/strong>, qui pr\u00e9parerait un bo\u00eetier de streaming utilisant ce nouvel OS.<\/p>\n

Lire \u00e9galement –<\/strong> Votre smartphone vous \u00e9coute, ce g\u00e9ant de la publicit\u00e9 confesse espionner vos conversations<\/a><\/p>\n