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Cr\u00e9dit : 123RF<\/figcaption><\/figure>\n

Snapchat<\/strong> a 13 ans. Le temps file, mais malgr\u00e9 son anciennet\u00e9 et ses 850 millions d'utilisateurs mensuels<\/strong> dans le monde, le r\u00e9seau social aux posts \u00e9ph\u00e9m\u00e8res peine toujours \u00e0 se faire une place aux c\u00f4t\u00e9s des g\u00e9ants du secteur, Meta<\/strong> en t\u00eate. Il a beau essayer de se moderniser en int\u00e9grant les derni\u00e8res nouveaut\u00e9s du moment comme l'intelligence artificielle<\/a>, le site n'est toujours pas rentable.<\/p>\n

Ses dirigeants doivent donc trouver des sources de revenus rapidement s'ils veulent renflouer le navire avant qu'il coule. Vous voyez s\u00fbrement o\u00f9 nous voulons en venir : de nouvelles formes de publicit\u00e9s vont bient\u00f4t faire leur apparition sur Snapchat<\/strong> et vous ne pourrez pas les manquer. En plus de la promotion de lieux physiques dans l'onglet Map, des messages publicitaires vont s'inviter dans l'onglet Chat<\/strong>, qui regroupe toutes vos conversations.<\/p>\n