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{"id":2600801,"date":"2024-07-11T14:14:30","date_gmt":"2024-07-11T12:14:30","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2600801"},"modified":"2024-07-11T14:14:30","modified_gmt":"2024-07-11T12:14:30","slug":"personne-ne-veut-du-vision-pro-dapple-les-chiffres-de-ventes-devoilent-un-desastre-commercial","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/personne-ne-veut-du-vision-pro-dapple-les-chiffres-de-ventes-devoilent-un-desastre-commercial.html","title":{"rendered":"Personne ne veut du Vision Pro d’Apple, les chiffres de ventes d\u00e9voilent un d\u00e9sastre commercial"},"content":{"rendered":"

L\u2019Apple Vision Pro n\u2019a pas rencontr\u00e9 son public. Le cabinet IDC a publi\u00e9 les premiers chiffres de ventes pour le casque r\u00e9alit\u00e9 mixte de la firme de Cupertino. Ils ne sont pas bons. Vraiment pas bons. Moins de 100 000 exemplaires auraient trouv\u00e9 preneur. Une sacr\u00e9e contre-performance compte tenu des promesses.<\/strong><\/p>\n

\"apple<\/p>\n

L\u2019Apple Vision Pro devait signer la r\u00e9volution, un aper\u00e7u du futur. Cela faisait des ann\u00e9es qu\u2019on en entendait parler et finalement, il a \u00e9t\u00e9 annonc\u00e9 en 2023 pour une commercialisation en 2024. Le d\u00e9but d\u2019une nouvelle \u00e8re ? Pas vraiment, puisque les premiers chiffres de ventes sont catastrophiques.<\/strong><\/p>\n

Apple n\u2019a pas communiqu\u00e9 officiellement sur le sujet, mais le cabinet IDC a d\u00e9voil\u00e9 ses premi\u00e8res estimations. En un trimestre, il aurait \u00e9t\u00e9 vendu \u00e0 moins de 100 000 exemplaires<\/strong> (et cela compte les casques qui ont \u00e9t\u00e9 retourn\u00e9s). C\u2019est peu, surtout compte-tenu de la communication savamment orchestr\u00e9e autour. Plus encore, les ventes auraient chut\u00e9 de 75% au deuxi\u00e8me trimestre d\u2019exploitation. Aie.<\/p>\n