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Cr\u00e9dits : \u00a9itchaznong \/ 123RF<\/figcaption><\/figure>\n

Au fil des ann\u00e9es, l'exp\u00e9rience utilisateur sur Instagram s'est continuellement d\u00e9grad\u00e9e. Entre les stories ou dans le fil de publications, les publicit\u00e9s se sont multipli\u00e9es et l'acc\u00e8s au contenu est devenu de moins en moins agr\u00e9able. L'application a aussi permis aux annonceurs de vendre produits et services directement \u00e0 travers la plateforme via des boutons loin d'\u00eatre discrets. Et la situation pourrait bient\u00f4t empirer.<\/p>\n

Comme rep\u00e9r\u00e9 par Android Authority<\/em>, Instagram a lanc\u00e9 le test d'une nouvelle “fonctionnalit\u00e9”<\/em> baptis\u00e9e Ad Breaks<\/em>. Il s'agit de publicit\u00e9s qu'il n'est pas possible de passer<\/strong>, interrompant totalement la navigation de l'utilisateur. Celles-ci durent au moins 3 \u00e0 5 secondes, pendant lesquelles on ne peut rien faire, mis \u00e0 part attendre patiemment.<\/p>\n