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Kuniye

Cr\u00e9dits\u00a0: Pexels<\/figcaption><\/figure>\n

Si Google est encore et toujours (et de loin) le moteur de recherche le plus populaire de la plan\u00e8te, l\u2019entreprise ne se repose pas pour autant sur ses lauriers et continue d\u2019am\u00e9liorer sa formule. Lors de la derni\u00e8re conf\u00e9rence I\/O, la firme a ainsi r\u00e9v\u00e9l\u00e9 une petite r\u00e9volution sur son outil favori. En lieu et place des r\u00e9sultats de recherches traditionnels, Google se servira d\u00e9sormais de Gemini pour g\u00e9n\u00e9rer une r\u00e9ponse par IA. Il faudra scroller pour trouver un quelconque site web.<\/p>\n

Pour Google, cette nouveaut\u00e9 est particuli\u00e8rement b\u00e9n\u00e9fique, l\u2019entreprise cherchant avant tout \u00e0 garder ses utilisateurs sur sa plateforme. C\u2019est pour cette raison notamment que Google affiche par exemple une biographie r\u00e9sum\u00e9e d\u2019une personnalit\u00e9 publique, ou un d\u00e9but de r\u00e9ponse \u00e0 une question directement tir\u00e9e d\u2019un site web. Forc\u00e9ment, lesdits sites vont largement p\u00e2tir d\u2019AI Overwiews, le nom de cette fonctionnalit\u00e9, qui risque en effet de faire chuter leur trafic.<\/p>\n

Sur le m\u00eame sujet \u2014 TikTok est le moteur de recherche pr\u00e9f\u00e9r\u00e9 des jeunes, devant Google<\/a><\/strong><\/p>\n