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TikTok adopte un nouvel outil pour mieux identifier les contenus cr\u00e9\u00e9s \u00e0 l'aide de l'intelligence artificielle sur le r\u00e9seau social. Il s'ajoute \u00e0 celui qu'il utilise d\u00e9j\u00e0 dans un souci de transparence.<\/strong><\/p>\n

\"Filigrane<\/p>\n

Depuis l'essor massif des outils d'intelligence artificielle g\u00e9n\u00e9ratifs<\/strong>, il n'a jamais \u00e9t\u00e9 aussi simple de fabriquer des photos, des images, des sons ou des vid\u00e9os r\u00e9alistes. Ce n'est pas n\u00e9cessairement un probl\u00e8me en soi, mais \u00e7a le devient quand la cr\u00e9ation est pr\u00e9sent\u00e9e comme vraie. Certes, il est th\u00e9oriquement possible de reconna\u00eetre certains contenus IA \u00e0 l\u2019\u0153il nu<\/a>, sauf que ce n'est pas toujours \u00e9vident. Et quand ils sont diffus\u00e9s \u00e0 grande \u00e9chelle via les r\u00e9seaux sociaux<\/strong>, l'impact peut \u00eatre \u00e9norme.<\/p>\n

Sur TikTok par exemple, les fakes news issues de l'IA sont de plus en plus pr\u00e9sentes<\/a>. Consciente que cette technologie “offre d'incroyables opportunit\u00e9s cr\u00e9atives, mais peut d\u00e9router ou induire en erreur les spectateurs <\/em>[…]”, la plateforme chinoise a lanc\u00e9 l'an dernier un syst\u00e8me d'identification<\/strong> clair pour tous les contenus faits avec les outils d'intelligence artificielle qu'elle propose. Cela n'emp\u00eache cependant personne de mettre en ligne une vid\u00e9o IA cr\u00e9\u00e9e avec, par exemple, Sora d'OpenAI<\/a> et de ne rien pr\u00e9ciser. Ce point va changer.<\/p>\n