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Source : 123rf<\/figcaption><\/figure>\n

TikTok<\/strong> se trouve une fois de plus sous les projecteurs, mais pas pour les raisons qu'il souhaiterait. R\u00e9cemment, la plateforme a \u00e9t\u00e9 confront\u00e9e \u00e0 des probl\u00e8mes<\/strong> en Europe, o\u00f9 la Commission europ\u00e9enne a lanc\u00e9 une enqu\u00eate pour v\u00e9rifier sa conformit\u00e9 avec le Digital Services Act (DSA), particuli\u00e8rement en ce qui concerne la protection des mineurs<\/a>. Cette attention r\u00e9glementaire<\/strong> accrue s'ajoute \u00e0 une rupture significative avec Universal Music Group<\/a>, l'un de ses partenaires cl\u00e9s, mena\u00e7ant la pr\u00e9sence de nombreux artistes populaires sur la plateforme.<\/p>\n

Malgr\u00e9 ces turbulences, TikTok reste une force dominante<\/strong> dans l'univers num\u00e9rique, en particulier en France, o\u00f9 les utilisateurs consacrent en moyenne 40 heures par mois<\/a> \u00e0 l'application Android. Cette fid\u00e9lit\u00e9 impressionnante t\u00e9moigne de la capacit\u00e9 de l'application \u00e0 captiver son audience, m\u00eame face \u00e0 des controverses et des d\u00e9fis r\u00e9glementaires<\/strong>. Cependant, dans un contexte o\u00f9 les pr\u00e9occupations concernant la s\u00e9curit\u00e9 des donn\u00e9es et l'influence \u00e9trang\u00e8re<\/strong> gagnent du terrain, le gouvernement am\u00e9ricain, par le biais d'une proposition l\u00e9gislative bipartite, envisage de contraindre la maison m\u00e8re de la plateforme \u00e0 la c\u00e9der \u00e0 une entreprise am\u00e9ricaine<\/strong>, offrant potentiellement \u00e0 Microsoft<\/strong> une autre occasion de l'acqu\u00e9rir.<\/p>\n