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TikTok fait face \u00e0 la plus grande catastrophe de son histoire, de nombreux artistes vont quitter la plateforme<\/title>\n<meta name=\"description\" content=\"C\u2019est une v\u00e9ritable h\u00e9catombe qui vient de s\u2019abattre sur TikTok. 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Kuniye

Cr\u00e9dits\u00a0: 123RF<\/figcaption><\/figure>\n

En seulement quelques ann\u00e9es, TikTok s\u2019est impos\u00e9 comme un v\u00e9ritable mastodonte au sein de l\u2019industrie musicale. Le r\u00e9seau social a gagn\u00e9 une telle popularit\u00e9 qu\u2019il est capable de propulser le moindre morceau en v\u00e9ritable chanson virale. De nombreux artistes se sont fait conna\u00eetre sur la plateforme, si bien que les maisons de disques ont adapt\u00e9 leur strat\u00e9gie marketing en fonction. De son c\u00f4t\u00e9, TikTok a parfaitement conscience de son influence et n\u2019h\u00e9site pas \u00e0 affiner sa formule pour attirer toujours plus de m\u00e9lomanes<\/a>.<\/p>\n

Toutefois, cette supr\u00e9matie vient de subir un revers important. Surtout, pas de la part de n\u2019importe qui\u00a0: Universal Music Group, l\u2019une des plus grandes maisons de disque au monde, vient d\u2019annoncer la fin de son partenariat avec le r\u00e9seau social chinois. En cause, des n\u00e9gociations ayant tourn\u00e9 au vinaigre entre les deux entreprises, dans le cadre des n\u00e9gociations de leur nouveau contrat. Dans une lettre ouverte publi\u00e9e sur son site, UMG va jusqu\u2019\u00e0 d\u00e9noncer des techniques d\u2019intimidation de la part de TikTok.<\/p>\n