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Kuniye

Cr\u00e9dits : 123RF<\/figcaption><\/figure>\n

“Les gens feront n'importe quoi pour gagner de l'argent, m\u00eame si ce sont des mensonges”, assenait la chanteuse de Country Lainey Wilson sur son compte Instagram<\/strong> l'\u00e9t\u00e9 dernier. La cause de son \u00e9nervement ? Une publicit\u00e9<\/strong> mettant en sc\u00e8ne un autre chanteur, Luke Combs, dans laquelle il vantait les m\u00e9rites de bonbons pour perdre du poids. Des produits qu'il affirme recommand\u00e9s par Lainey Wilson justement. Sauf que c'est faux. La pub a \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9e par une intelligence artificielle<\/strong>, et son but \u00e9tait de faire payer les victimes<\/strong> sans qu'ils ne re\u00e7oivent rien en retour.<\/p>\n

Ce ph\u00e9nom\u00e8ne n'est pas nouveau et a malheureusement le vent en poupe. Les avanc\u00e9es des technologies li\u00e9es \u00e0 l'IA<\/strong> rendant de plus en plus facile la cr\u00e9ation de tels contenus. Se servir des c\u00e9l\u00e9brit\u00e9s est d'autant plus simple qu'\u00e9norm\u00e9ment de photos ou vid\u00e9os d'elles sont accessibles \u00e0 tous sur Internet. Autant de mat\u00e9riel que pourra utiliser un programme pour g\u00e9n\u00e9rer un r\u00e9sultat r\u00e9aliste<\/strong>. En fin d'ann\u00e9e 2023, c'est carr\u00e9ment Elon Musk qui offrait de la cryptomonnaie dans une fausse vid\u00e9o diffus\u00e9e sur TikTok<\/a>. Et c'est loin d'\u00eatre la seule personne connue \u00e0 faire les frais de cette m\u00e9thode.<\/p>\n