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-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phonandroid.com\/sfr-croit-tout-permis-face-ministere-dit-numero-1-fibre.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SFR se dit num\u00e9ro 1 sur la fibre, grosse provocation au minist\u00e8re\" \/>\n<meta property=\"og:description\" content=\"SFR se croit d\u00e9cid\u00e9ment tout permis. 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Le d\u00e9bat entre la vraie et la “fausse fibre” est au coeur de l'actualit\u00e9 depuis des mois maintenant. Orange et Free avaient tir\u00e9 la sonnette d'alarme aupr\u00e8s de l'Etat il y a longtemps maintenant, les deux op\u00e9rateurs r\u00e9clamant l'interdiction de l'emploi du terme “fibre” par SFR-Num\u00e9ricable.<\/p>\n

En effet, les deux concurrents de l'op\u00e9rateur au carr\u00e9 rouge l'accusaient de tromper les consommateurs en parlant de fibre dans ses publicit\u00e9s alors qu'il fournit des lignes pas 100% fibre. En effet, Orange et Free d\u00e9ploient un r\u00e9seau de fibre optique FTTH, c'est-\u00e0-dire qui relie l'utilisateur directement \u00e0 son domicile.<\/p>\n

SFR de son c\u00f4t\u00e9 propose de la fibre FTTLA<\/strong>, c'est-\u00e0-dire que la fibre optique s'arr\u00eate au pied de l'immeuble. Ensuite, c'est un c\u00e2ble en cuivre qui prend le relai jusqu'au domicile. Orange et Free ont donc demand\u00e9 \u00e0 ce que SFR-Num\u00e9ricable parle de c\u00e2ble et non plus de fibre dans ses publicit\u00e9s.<\/p>\n

Le minist\u00e8re a fini par entendre les deux op\u00e9rateurs et a publi\u00e9 la semaine derni\u00e8re un arr\u00eat\u00e9 minist\u00e9riel demandant aux op\u00e9rateurs de pr\u00e9ciser quelle est la technologie utilis\u00e9e pour relier les abonn\u00e9s au tr\u00e8s haut d\u00e9bit. SFR aura donc encore le droit d'utiliser le terme fibre mais il sera oblig\u00e9 de pr\u00e9ciser\u00a0: ” le raccordement du domicile n'est pas en fibre optique mais en (technologie utilis\u00e9e)”.\u00a0<\/em>La mention ne devra pas appara\u00eetre en tout petit mais devra bien \u00eatre visible et clairement identifi\u00e9e sur les contenus marketing<\/strong>.<\/p>\n

Suite \u00e0 cette publication, SFR ne s'est pas d\u00e9mont\u00e9 et a lanc\u00e9 une campagne de publicit\u00e9 pour le moins provocatrice \u00e0 l'encontre du minist\u00e8re. En effet, si l'arr\u00eat\u00e9 a \u00e9t\u00e9 publi\u00e9 au Journal Officiel, il ne sera applicable qu'\u00e0 partir du 1er juin 2016. SFR en a donc profit\u00e9 pour lancer une campagne choc<\/strong> d'ici l\u00e0.\u00a0Ainsi, dans une nouvelle publicit\u00e9 SFR fait appara\u00eetre le message suivant :<\/p>\n

Quand on nous cherche sur la fibre on nous trouve. SFR N\u00b01 de la fibre avec 8 millions de\u00a0logements \u00e9ligibles. Aujourd'hui SFR est le seul op\u00e9rateur \u00e0 rendre la fibre accessible au plus grand nombre, avec 8 millions de logements \u00e9ligibles dont 2,5 millions permettant un d\u00e9bit jusqu'\u00e0 1 Gb\/s.<\/p><\/blockquote>\n

\"sfr<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"Il y a quelques jours le minist\u00e8re publiait un arr\u00eat\u00e9 obligeant les op\u00e9rateurs \u00e0 pr\u00e9ciser quelle technologie ils employaient dans leurs publicit\u00e9s pour la fibre. SFR qui est clairement vis\u00e9 a lanc\u00e9 une campagne de pub dans laquelle il se dit num\u00e9ro 1 sur la fibre. Une grosse provocation.","protected":false},"author":68,"featured_media":237058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5182],"tags":[],"class_list":["post-256897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfr"],"acf":[],"yoast_head":"\nSFR se dit num\u00e9ro 1 sur la fibre, grosse provocation au minist\u00e8re<\/title>\n<meta name=\"description\" content=\"SFR se croit d\u00e9cid\u00e9ment tout permis. 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