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Kuniye

Cr\u00e9dits : 123RF<\/figcaption><\/figure>\n

Face \u00e0 l'explosion de la popularit\u00e9 de TikTok en 2020, YouTube a d\u00e9cid\u00e9 de r\u00e9pliquer en lan\u00e7ant les Shorts. Copie conforme des vid\u00e9os TikTok, ces contenus d'une trentaine de secondes ont rapidement cartonn\u00e9 aupr\u00e8s des utilisateurs. En juin 2022, plus d'un 1,5 milliard d'utilisateurs consommaient des Shorts r\u00e9guli\u00e8rement<\/a>.<\/p>\n

Depuis, la plateforme de Google a fait en sorte de ch\u00e9rir les utilisateurs des Shorts, notamment en int\u00e9grant certaines fonctionnalit\u00e9s in\u00e9dites. Les cr\u00e9ateurs de contenus ont par exemple la possibilit\u00e9 d'int\u00e9grer des extraits de musiques sous licence dans leurs vid\u00e9os<\/a>, \u00e0 condition de ne pas d\u00e9passer la minute.<\/p>\n

Seulement, le succ\u00e8s grandissant des Shorts est devenu un probl\u00e8me<\/strong>. C'est en tout cas l'avis de plusieurs responsables de YouTube relay\u00e9s par le Financial Times. D'apr\u00e8s le m\u00e9dia am\u00e9ricain, certains cadres v\u00e9t\u00e9rans de YouTube bl\u00e2ment les Shorts de grignoter les revenus des contenus long format<\/strong> classiques, soit ce qui a repr\u00e9sent\u00e9 le principal gagne-pain de la plateforme depuis plus de 20 ans.<\/p>\n

A lire \u00e9galement<\/strong> : YouTube va d\u00e9sactiver les liens dans les Shorts pour lutter contre le spam<\/a><\/p>\n