Le gouvernement serre enfin la vis contre les influenceurs, la nouvelle loi a \u00e9t\u00e9 vot\u00e9e<\/title>\n<meta name=\"description\" content=\"L'Assembl\u00e9e nationale a adopt\u00e9e le texte de loi visant \u00e0 mieux encadrer l'activit\u00e9 et notamment la promotion de certains produits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phonandroid.com\/le-gouvernement-sert-enfin-la-vis-contre-les-influenceurs-la-nouvelle-loi-a-ete-votee.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le gouvernement serre enfin la vis contre les influenceurs, la nouvelle loi a \u00e9t\u00e9 vot\u00e9e\" \/>\n<meta property=\"og:description\" content=\"L'Assembl\u00e9e nationale a adopt\u00e9e le texte de loi visant \u00e0 mieux encadrer l'activit\u00e9 et notamment la 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{"id":2528692,"date":"2023-06-01T15:37:45","date_gmt":"2023-06-01T13:37:45","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2528692"},"modified":"2023-06-02T09:59:09","modified_gmt":"2023-06-02T07:59:09","slug":"le-gouvernement-sert-enfin-la-vis-contre-les-influenceurs-la-nouvelle-loi-a-ete-votee","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/le-gouvernement-sert-enfin-la-vis-contre-les-influenceurs-la-nouvelle-loi-a-ete-votee.html","title":{"rendered":"Le gouvernement serre enfin la vis contre les influenceurs, la nouvelle loi a \u00e9t\u00e9 vot\u00e9e"},"content":{"rendered":"

Le gouvernement va bient\u00f4t veiller au grain pour r\u00e9guler l\u2019activit\u00e9 d\u2019influenceurs. Le nouveau texte de loi qui d\u00e9limite les pratiques en mati\u00e8re de promotion en ligne vient d\u2019\u00eatre adopt\u00e9 \u00e0 l\u2019unanimit\u00e9 \u00e0 l\u2019Assembl\u00e9e, tandis que la validation par le S\u00e9nat ne devrait plus tarder. On fait le point sur ce qui va changer.<\/strong><\/p>\n

\"influenceur
Cr\u00e9dits\u00a0: 123rf<\/figcaption><\/figure>\n

Alors que 60\u00a0% des influenceurs contr\u00f4l\u00e9s par les autorit\u00e9s ne respectent pas la loi en mati\u00e8re de promotion en ligne<\/a>, il est urgent pour le gouvernement de s\u2019attaquer au probl\u00e8me en d\u00e9finissant clairement les contours de cette activit\u00e9 naissante. C\u2019est pr\u00e9cis\u00e9ment ce que viennent de faire les d\u00e9put\u00e9s en adoptant \u00e0 l\u2019unanimit\u00e9 un nouveau texte de loi. La validation par le S\u00e9nat devrait avoir lieu d\u00e8s aujourd\u2019hui.<\/p>\n

Ce texte se veut donc beaucoup plus pr\u00e9cis en mati\u00e8re des pratiques \u00e0 appliquer, notamment concernant les domaines qui peuvent ou non faire l\u2019objet d\u2019une promotion. Ainsi, il sera d\u00e9sormais interdit de vanter les m\u00e9rites d\u2019un produit affili\u00e9 \u00e0 la nicotine, ce qui comprend \u00e9galement les cigarettes \u00e9lectroniques. Il en va de m\u00eame pour les boissons alcoolis\u00e9es.<\/p>\n

Sur le m\u00eame sujet \u2014 Instagram\u00a0: la France lance un certificat pour garantir la transparence des influenceurs<\/a><\/strong><\/p>\n