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{"id":2525639,"date":"2023-05-12T17:41:03","date_gmt":"2023-05-12T15:41:03","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2525639"},"modified":"2023-05-12T17:43:36","modified_gmt":"2023-05-12T15:43:36","slug":"orange-bouygues-et-free-peinent-a-trouver-des-clients-leurs-offres-mobiles-ont-moins-la-cote","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/orange-bouygues-et-free-peinent-a-trouver-des-clients-leurs-offres-mobiles-ont-moins-la-cote.html","title":{"rendered":"Orange, Bouygues, SFR et Free peinent \u00e0 trouver des clients, leurs offres mobiles ont moins la cote"},"content":{"rendered":"

D\u2019apr\u00e8s l\u2019Arcep, le nombre de cartes SIM activ\u00e9es dans l\u2019Hexagone est en recul. C\u2019est la premi\u00e8re fois depuis fin 2020.<\/strong><\/p>\n

\"doigt-carte-sim-insertion\"
Cr\u00e9dit : 123rf<\/figcaption><\/figure>\n

L\u2019Arcep<\/a> a publi\u00e9 l\u2019observatoire des march\u00e9s des communications \u00e9lectroniques pour le premier trimestre de l\u2019ann\u00e9e 2023. Le constat de l\u2019autorit\u00e9 est on ne peut plus clair : les op\u00e9rateurs t\u00e9l\u00e9coms fran\u00e7ais peinent \u00e0 vendre leurs forfaits mobiles<\/strong>. \u00c0 la fin du premier trimestre 2023, \u00ab le nombre de cartes SIM en service en France s\u2019\u00e9l\u00e8ve \u00e0 82,5 millions<\/strong> \u00bb, en baisse de 160 000 cartes par rapport au quatri\u00e8me trimestre 2022. Selon l\u2019autorit\u00e9 de r\u00e9gulation des t\u00e9l\u00e9communications fran\u00e7aises, ce mouvement de recul \u00e9tait pr\u00e9visible et r\u00e9sulte de la conjonction \u00ab de l\u2019affaiblissement de la croissance du segment postpay\u00e9 et de la contraction du segment pr\u00e9pay\u00e9 \u00bb.<\/p>\n

\u00c0 lire \u2014 <\/strong>Orange, Bouygues, Free : les Fran\u00e7ais sont satisfaits du r\u00e9seau mobile, beaucoup moins par l\u2019internet fixe<\/strong><\/a><\/p>\n

En d\u2019autres termes, les abonnements n\u2019ont plus autant la cote<\/strong>. Alors qu\u2019il y a un an, les op\u00e9rateurs pouvaient se targuer de compter 500 000 abonnements suppl\u00e9mentaires en un trimestre (les cartes postpay\u00e9es), Orange, Free, Bouygues et SFR ne totalisent cette ann\u00e9e que 140 000 clients de plus. Les op\u00e9rateurs ne peuvent pas non plus compter sur les cartes pr\u00e9pay\u00e9es pour am\u00e9liorer ces chiffres, puisque ce produit conna\u00eet \u00ab un recul pour le deuxi\u00e8me trimestre cons\u00e9cutif \u00e0 un niveau qui n\u2019avait pas \u00e9t\u00e9 observ\u00e9 depuis 2020<\/strong> (- 300 000 en un trimestre, contre – 170 000 au premier trimestre 2022) \u00bb.<\/p>\n