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{"id":2522464,"date":"2023-04-20T17:01:05","date_gmt":"2023-04-20T15:01:05","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2522464"},"modified":"2023-05-18T15:11:32","modified_gmt":"2023-05-18T13:11:32","slug":"amazon-veut-redorer-son-image-en-france-avec-un-projet-au-nom-a-peine-cliche","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/amazon-veut-redorer-son-image-en-france-avec-un-projet-au-nom-a-peine-cliche.html","title":{"rendered":"Amazon veut redorer son image en France avec un projet au nom \u00e0 peine clich\u00e9"},"content":{"rendered":"

Amazon baigne dans la controverse. Les environnementalistes et les activistes fran\u00e7ais reprochent p\u00eale-m\u00eale au g\u00e9ant de Seattle de d\u00e9truire l\u2019environnement, d\u2019annihiler le petit commerce, et de saper le droit du travail. Ses dirigeants ont con\u00e7u un plan de reconqu\u00eate baptis\u00e9 Ratatouille.<\/strong><\/p>\n

\"amazon-app-smartphone\"
Cr\u00e9dit : 123rf<\/figcaption><\/figure>\n

Un article de Bloomberg<\/a> affirme qu'Amazon a mauvaise r\u00e9putation en France, ce qui se traduit par des ventes d\u00e9cevantes. Depuis son implantation sur notre sol, la compagnie a pourtant cr\u00e9\u00e9 pas moins de 20 000 emplois et investi pr\u00e8s de 16 milliards \u20ac. Au vu de tous les cartons sigl\u00e9s Amazon que l\u2019on voit au quotidien, il est donc difficile de croire que l\u2019activit\u00e9 fran\u00e7aise du g\u00e9ant du commerce en ligne n\u2019est pas vraiment profitable.<\/p>\n

\u00c0 lire \u2014 <\/strong>Amazon veut ressusciter Stargate, Robocop et d\u2019autres classiques de la MGM<\/strong><\/a><\/p>\n

Et pourtant, les Fran\u00e7ais ach\u00e8tent moins de produits sur Amazon que les Allemands ou les Anglais<\/strong>. Afin de tirer les profits vers le haut en France, les dirigeants ont \u00e9labor\u00e9 un plan de communication visant \u00e0 revenir dans les faveurs des clients hexagonaux. La compagnie va tenter de redorer son blason \u00e0 travers une campagne de communication \u00e0 grande \u00e9chelle. Son nom de code serait Projet Ratatouille.<\/p>\n