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Kuniye

Source: Flickr<\/figcaption><\/figure>\n

Amazon a annonc\u00e9 sur son site et lors d'une conf\u00e9rence que tr\u00e8s bient\u00f4t, les marques pourront directement r\u00e9pondre<\/strong> aux questions de leurs clients potentiels \u00e0 travers Alexa. Cette fonction, qui s'appelle Customers ask Alexa (les clients demandent \u00e0 Alexa), vise \u00e0 attirer les internautes vers les vitrines Amazon des marques en question.\u00a0<\/span><\/p>\n

\u00c0 des questions telles que \u201cComment enlever les poils d\u2019animaux de mon tapis ?\u201d, Alexa<\/a> offrait des r\u00e9ponses standard, tir\u00e9es du Web. D\u00e9sormais, l\u2019assistante virtuelle diffusera des publicit\u00e9s de produits de marques pertinentes. Bien entendu, Amazon ne va pas se transformer en r\u00e9gie publicitaire gratuite. Les marques souhaitant profiter de l\u2019exposition offerte par cette nouvelle fonctionnalit\u00e9 doivent avoir une boutique en ligne sur Amazon, ce qui permettra \u00e0 cette derni\u00e8re de toucher une commission sur les ventes.<\/span><\/p>\n