voici pourquoi Apple abandonne son smartphone petit format<\/title>\n<meta name=\"description\" content=\"Plusieurs rapports indiquent que l'iPhone 14 Mini n'existe pas. Et pour cause : ce format se vend tr\u00e8s mal depuis des ann\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phonandroid.com\/iphone-14-mini-voici-pourquoi-apple-abandonne-son-smartphone-petit-format.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iPhone 14 Mini : voici pourquoi Apple abandonne son smartphone petit format\" \/>\n<meta property=\"og:description\" content=\"Plusieurs rapports indiquent que l'iPhone 14 Mini n'existe pas. Et pour cause : ce format se vend tr\u00e8s mal depuis des ann\u00e9es.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phonandroid.com\/iphone-14-mini-voici-pourquoi-apple-abandonne-son-smartphone-petit-format.html\" \/>\n<meta property=\"og:site_name\" content=\"PhonAndroid\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phonandroid\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-27T07:34:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-19T09:40:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-pa.phonandroid.com\/uploads\/2021\/09\/iphone13_mini_03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Simon Aunai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@phonandroid\" \/>\n<meta name=\"twitter:site\" content=\"@phonandroid\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Aunai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phonandroid.com\/iphone-14-mini-voici-pourquoi-apple-abandonne-son-smartphone-petit-format.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phonandroid.com\/iphone-14-mini-voici-pourquoi-apple-abandonne-son-smartphone-petit-format.html\"},\"author\":{\"name\":\"Simon Aunai\",\"@id\":\"https:\/\/www.phonandroid.com\/#\/schema\/person\/1817d4f2934cea4d42df813462f762d6\"},\"headline\":\"iPhone 14 Mini : voici pourquoi Apple abandonne son smartphone petit format\",\"datePublished\":\"2022-07-27T07:34:48+00:00\",\"dateModified\":\"2023-12-19T09:40:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phonandroid.com\/iphone-14-mini-voici-pourquoi-apple-abandonne-son-smartphone-petit-format.html\"},\"wordCount\":523,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.phonandroid.com\/#organization\"},\"articleSection\":[\"iPhone\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phonandroid.com\/iphone-14-mini-voici-pourquoi-apple-abandonne-son-smartphone-petit-format.html#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.phonandroid.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phonandroid.com\/iphone-14-mini-voici-pourquoi-apple-abandonne-son-smartphone-petit-format.html\",\"url\":\"https:\/\/www.phonandroid.com\/iphone-14-mini-voici-pourquoi-apple-abandonne-son-smartphone-petit-format.html\",\"name\":\"iPhone 14 Mini : voici pourquoi Apple abandonne son smartphone petit format\",\"isPartOf\":{\"@id\":\"https:\/\/www.phonandroid.com\/#website\"},\"datePublished\":\"2022-07-27T07:34:48+00:00\",\"dateModified\":\"2023-12-19T09:40:25+00:00\",\"description\":\"Plusieurs rapports indiquent que l'iPhone 14 Mini n'existe pas. 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{"id":2476626,"date":"2022-07-27T09:34:48","date_gmt":"2022-07-27T07:34:48","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2476626"},"modified":"2023-12-19T10:40:25","modified_gmt":"2023-12-19T09:40:25","slug":"iphone-14-mini-voici-pourquoi-apple-abandonne-son-smartphone-petit-format","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/iphone-14-mini-voici-pourquoi-apple-abandonne-son-smartphone-petit-format.html","title":{"rendered":"iPhone 14 Mini : voici pourquoi Apple abandonne son smartphone petit format"},"content":{"rendered":"

Selon plusieurs rapports, Apple ne proposera pas d\u2019iPhone\u00a014 Mini cette ann\u00e9e. La raison qui se cache derri\u00e8re cette d\u00e9cision est un secret de Polichinelle\u00a0: depuis ses d\u00e9buts en 2020, le format Mini encha\u00eene les \u00e9checs commerciaux. Apr\u00e8s plusieurs essais infructueux, la firme de Cupertino jette l\u2019\u00e9ponge et tente une nouvelle formule.<\/strong><\/p>\n

\"iphone<\/p>\n

En 2020, Apple d\u00e9voile une nouvelle strat\u00e9gie marketing en lan\u00e7ant pour la premi\u00e8re fois un mod\u00e8le Mini avec sa gamme d\u2019iPhone\u00a012<\/a>. L\u2019objectif est simple\u00a0: s\u00e9duire une nouvelle client\u00e8le avec un smartphone moins cher<\/strong> et plus volatile de par sa taille r\u00e9duite. Le r\u00e9sultat est \u00e9difiant\u00a0: deux mois apr\u00e8s le lancement officiel, le mod\u00e8le ne repr\u00e9sente que 6\u00a0% des ventes totales d\u2019iPhone.<\/strong> Face \u00e0 la catastrophe, Apple d\u00e9cide de stopper la production en urgence<\/a>.<\/p>\n

Sans pour autant jeter l\u2019\u00e9ponge. En effet, l\u2019ann\u00e9e suivante, rebelote\u00a0: Apple lance un iPhone\u00a013 Mini, dans l\u2019espoir<\/a> de corriger les erreurs du pass\u00e9. L\u00e0 encore, c\u2019est un \u00e9chec cuisant<\/strong>, qui parvient m\u00eame \u00e0 faire pire que son pr\u00e9d\u00e9cesseur avec seulement 3\u00a0% des ventes. Les chiffres de ventes\u00a0: personne ne veut de l\u2019iPhone\u00a013 Mini<\/a>. De fait, les rumeurs n\u2019ont surpris personne en r\u00e9v\u00e9lant qu\u2019Apple jette l\u2019\u00e9ponge<\/strong> en 2022 et qu\u2019il n\u2019y aura pas d\u2019iPhone\u00a014 Mini<\/a>.<\/p>\n