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{"id":2471619,"date":"2022-07-04T14:12:56","date_gmt":"2022-07-04T12:12:56","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2471619"},"modified":"2022-07-04T15:15:29","modified_gmt":"2022-07-04T13:15:29","slug":"le-marche-des-smartphones-est-en-chute-libre-et-ce-nest-pas-pret-de-sarreter","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/le-marche-des-smartphones-est-en-chute-libre-et-ce-nest-pas-pret-de-sarreter.html","title":{"rendered":"Le march\u00e9 des smartphones est en chute libre et ce n’est pas pr\u00e8s de s’arr\u00eater"},"content":{"rendered":"

Selon la derni\u00e8re \u00e9tude de Counterpoint Research, les constructeurs ont vendu en moyenne 10\u00a0% de smartphones en moins en mai par rapport \u00e0 2021. Cette baisse drastique est due notamment \u00e0 la p\u00e9nurie de composants, mais \u00e9galement au changement des habitudes de consommation des utilisateurs, qui se tournent plus naturellement vers le reconditionn\u00e9. De fait, les pr\u00e9visions pour la fin de l\u2019ann\u00e9e sont relativement pessimistes.<\/strong><\/p>\n

\"Soldes<\/p>\n

En 2016, le march\u00e9 du smartphone est \u00e0 son apog\u00e9e. Au total, 1,5\u00a0milliard d\u2019unit\u00e9s<\/strong> sont \u00e9coul\u00e9es par les constructeurs, un chiffre colossal que ces derniers ne sont toujours pas parvenus \u00e0 \u00e9galer. Mais, bien plus que ce sommet jamais \u00e9gal\u00e9, le march\u00e9 des smartphones vit aujourd\u2019hui des heures sombres. Les probl\u00e8mes d\u2019approvisionnement depuis l\u2019ann\u00e9e\u00a02020 ont port\u00e9 un coup dur aux constructeurs, qui peinent aujourd\u2019hui \u00e0 remonter la pente.<\/strong><\/p>\n

L\u2019ann\u00e9e derni\u00e8re d\u00e9j\u00e0, les premiers signes de la chute se faisaient sentir<\/a>. En 2022, rien ne va plus. Ainsi, comme le note Counterpoint Research, 96\u00a0millions de smartphone<\/strong>s ont \u00e9t\u00e9 vendus au cours du mois de mai. C\u2019est 4\u00a0% de moins par rapport au mois d\u2019avril, mais surtout, c\u2019est 10\u00a0% de moins que l\u2019ann\u00e9e derni\u00e8re<\/strong> \u00e0 la m\u00eame p\u00e9riode. Autrement dit, les choses vont de mal en pis et \u00e7a ne va pas s\u2019am\u00e9liorer.<\/p>\n