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Cr\u00e9dit photo : Unsplash<\/figcaption><\/figure>\n

Les influenceurs influencent-ils tant que \u00e7a ? C\u2019est la question que s\u2019est pos\u00e9e l\u2019agence Vogz en r\u00e9alisant une \u00e9tude sur le rapport entre la g\u00e9n\u00e9ration Z et les r\u00e9seaux sociaux. Les jeunes sont constamment sous le feu des publicit\u00e9s (d\u00e9guis\u00e9es ou pas) de la part de leurs Tik tokeurs ou Instagrameurs pr\u00e9f\u00e9r\u00e9s. Mais sont-ils perm\u00e9ables \u00e0 ces op\u00e9rations marketing\u00a0?<\/strong><\/p>\n

Vogz a men\u00e9 son enqu\u00eate sur 1000 jeunes de 18 \u00e0 24 ans et certaines conclusions sont \u00e9tonnantes. Ils sont par exemple 33,9% \u00e0 ne pas du tout faire confiance aux influenceurs <\/strong>quand ils donnent leur avis sur un produit. 43,5% ne le font que rarement. Toutefois, 13,9% les prennent souvent en compte et 8,7% d\u00e9clarent leur accorder toute leur confiance.<\/p>\n