Apple n'arrive pas \u00e0 vendre les AirPods 3, les commandes ont chut\u00e9 de 30%<\/title>\n<meta name=\"description\" content=\"Alors que la firme est sur le point d'annoncer les AirPods 2 Pro, les utilisateurs ne semblent pas convaincu par la nouvelle g\u00e9n\u00e9ration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phonandroid.com\/apple-narrive-pas-a-vendre-les-airpods-3-les-commandes-ont-diminue-de-30.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple n'arrive pas \u00e0 vendre les AirPods 3, les commandes ont chut\u00e9 de 30%\" \/>\n<meta property=\"og:description\" content=\"Alors que la firme est sur le point d'annoncer les AirPods 2 Pro, les utilisateurs ne semblent pas convaincu par la nouvelle g\u00e9n\u00e9ration.\" \/>\n<meta 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{"id":2452008,"date":"2022-04-06T12:44:36","date_gmt":"2022-04-06T10:44:36","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2452008"},"modified":"2022-04-06T15:43:46","modified_gmt":"2022-04-06T13:43:46","slug":"apple-narrive-pas-a-vendre-les-airpods-3-les-commandes-ont-diminue-de-30","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/apple-narrive-pas-a-vendre-les-airpods-3-les-commandes-ont-diminue-de-30.html","title":{"rendered":"Apple n’arrive pas \u00e0 vendre les AirPods 3, les commandes ont chut\u00e9 de 30%"},"content":{"rendered":"

Les AirPods\u00a03 ne rencontrent visiblement pas le succ\u00e8s escompt\u00e9 par Apple. Selon l\u2019informateur Ming-Chi Kuo, sp\u00e9cialiste de la marque, les ventes seraient en chute libre de 30\u00a0%. Selon lui, cet \u00e9chec serait li\u00e9 \u00e0 une strat\u00e9gie floue de la part de la firme de Cupertino, qui devrait sortir les Airpods\u00a02 Pro d\u2019ici quelques mois.<\/strong><\/p>\n

\"test<\/p>\n

Si Apple domine largement le march\u00e9 des \u00e9couteurs sans fil gr\u00e2ce \u00e0 ses AirPods, sa toute-puissance est de plus en contest\u00e9e<\/a>. Avec l\u2019arriv\u00e9e de nouveaux concurrents et de leurs produits bien souvent moins chers, la firme a de plus en plus de mal \u00e0 conserver sa place de leader. Ainsi, en lan\u00e7ant ses AirPods\u00a03 en octobre 2020<\/a>, le constructeur esp\u00e8re reconqu\u00e9rir le c\u0153ur de ses utilisateurs. Il semblerait que l\u2019op\u00e9ration soit un \u00e9chec.<\/p>\n

Sur Twitter, l\u2019expert Apple Ming-Chi Kuo, \u00e0 qui l\u2019on doit de nombreuses fuites qui se sont r\u00e9v\u00e9l\u00e9es justes, nous informe que les ventes d\u2019AirPods\u00a03 ont chut\u00e9 de plus de 30\u00a0% par rapport au trimestre dernier. Toujours selon ce dernier, Apple subirait les cons\u00e9quences d\u2019une \u00ab\u2009strat\u00e9gie de segmentation des produits rat\u00e9e\u2009\u00bb<\/em>, qui aurait un impact direct sur la commercialisation des AirPods\u00a03, dont la demande \u00ab\u2009est significativement plus faible que pour les AirPods 2″.<\/em><\/p>\n

Sur le m\u00eame sujet\u00a0: Test Apple AirPods\u00a03 \u2014 son am\u00e9lior\u00e9 et autonomie renforc\u00e9e, mais pas la bonne affaire esp\u00e9r\u00e9e<\/a><\/strong><\/p>\n