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Cr\u00e9dits : Unsplash<\/figcaption><\/figure>\n

4,8 heures par jour<\/strong>. Voil\u00e0 en moyenne le temps que nous passons sur nos smartphones chaque journ\u00e9e. C'est tout en cas ce que r\u00e9v\u00e8le la derni\u00e8re \u00e9tude \u00e9difiante du cabinet d'analyses r\u00e9put\u00e9 AppAnnie. Dans son rapport intitul\u00e9 “The State of Mobile in 2022: How To Succeed in a Mobile First World As Consumers Spend 3,8 Trillion Hours on Mobile Devices”<\/em> (oui c'est long), AppAnnie r\u00e9v\u00e8le \u00e0 quel point nous sommes accros \u00e0 nos smartphones.\u00a0<\/strong><\/p>\n

Une tendance qui s'aggrave d'ailleurs d'ann\u00e9e en ann\u00e9e, puisque cette moyenne enregistr\u00e9e par AppAnnie est sup\u00e9rieure de 30%<\/strong> par rapport au temps pass\u00e9 sur nos smartphones enregistr\u00e9 en 2019. En 2020, cette moyenne \u00e9tait d\u00e9j\u00e0 pass\u00e9e \u00e0 4h par jour<\/a>. Notez qu'elle a \u00e9t\u00e9 calcul\u00e9e en compilant les donn\u00e9es issues de dix march\u00e9s, parmi l'Inde, la Turquie, les \u00c9tats-Unis, le Japon, le Mexique, Singapour ou encore le Canada.<\/p>\n

Concernant le Br\u00e9sil, l'Indon\u00e9sie et la Cor\u00e9e du Sud, cette dur\u00e9e moyenne pass\u00e9e sur nos \u00e9crans d\u00e9passe amplement les 5h par jour<\/strong>. Chiffre encore plus parlant, sept minutes sur dix sont pass\u00e9es sur des applications sociales, photo et vid\u00e9o, comme TikTok<\/a> par exemple. Le r\u00e9seau social chinois est d'ailleurs le num\u00e9ro un<\/a>, comme le r\u00e9v\u00e9lait AppAnnie dans une autre \u00e9tude parue en septembre 2021.<\/p>\n