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Kuniye

Cr\u00e9dit : Unsplash<\/figcaption><\/figure>\n

Mise \u00e0 jour du 6 janvier – 18h30 :<\/strong><\/p>\n

Suite \u00e0 la d\u00e9cision de la CNIL et \u00e0 la parution de cet article, Google a tenu \u00e0 apporter les pr\u00e9cisions suivantes ; “Les internautes nous font confiance afin de respecter leur droit \u00e0 la vie priv\u00e9e et veiller \u00e0 leur s\u00e9curit\u00e9. Dans le respect de ces attentes, nous nous engageons \u00e0 mettre en place de nouveaux changements, ainsi qu\u2019\u00e0 travailler activement avec la CNIL en r\u00e9ponse \u00e0 sa d\u00e9cision, dans le cadre de la directive ePrivacy.<\/em>”<\/p>\n

Article originale du 6 janvier – 10h59 :<\/strong><\/p>\n

Vous le savez : les sites Internet ont l\u2019obligation l\u00e9gale de vous demander votre autorisation pour utiliser des cookies publicitaires pour suivre votre parcours en ligne. Vous avez le choix de refuser ou d\u2019accepter tout ou partie des cookies<\/strong>. Vous pouvez par exemple accepter les cookies du site, mais pas les cookies tiers provenant des serveurs publicitaires. Cette obligation fait partie de la fameuse RGPD<\/strong> (r\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es) mise en place le 1er juin 2019.<\/p>\n

L\u2019article 82 pr\u00e9cise comment les sites Internet doivent obtenir cette autorisation. L\u2019article explique que l\u2019utilisateur \u00ab doit \u00eatre inform\u00e9 de mani\u00e8re claire et compl\u00e8te (\u2026) des moyens dont il dispose pour s\u2019y opposer<\/em> \u00bb. En clair, s\u2019opposer aux cookies publicitaires doit \u00eatre aussi facile que l\u2019autoriser. Or, certains sites sont r\u00e9ticents \u00e0 faciliter le refus des cookies publicitaires. Et c\u2019est logique : cela r\u00e9duit consid\u00e9rablement les revenus publicitaires, une banni\u00e8re cibl\u00e9e rapportant davantage qu\u2019une banni\u00e8re standard.<\/p>\n