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{"id":2426406,"date":"2021-12-27T18:27:13","date_gmt":"2021-12-27T17:27:13","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2426406"},"modified":"2023-12-19T09:48:37","modified_gmt":"2023-12-19T08:48:37","slug":"bitcoin-les-autorites-francaises-partent-en-guerre-contre-les-influenceurs-qui-font-la-promo-de-la-cryptomonnaie","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/bitcoin-les-autorites-francaises-partent-en-guerre-contre-les-influenceurs-qui-font-la-promo-de-la-cryptomonnaie.html","title":{"rendered":"Bitcoin : les autorit\u00e9s fran\u00e7aises partent en guerre contre les influenceurs qui font la promo de la cryptomonnaie"},"content":{"rendered":"

Une Task Force sp\u00e9ciale, compos\u00e9e notamment de l'Autorit\u00e9 des march\u00e9s financiers et du parquet de Paris, enqu\u00eate actuellement sur les agissements de plusieurs anciennes stars de la t\u00e9l\u00e9r\u00e9alit\u00e9, d\u00e9sormais influenceurs. Les faits reproch\u00e9s ? Avoir men\u00e9 des pratiques commerciales trompeuses, notamment de la publicit\u00e9 d\u00e9guis\u00e9e, dans le domaine des services financiers comme les cryptomonnaies. Nabilla Benattia-Vergara est la premi\u00e8re \u00e0 avoir \u00e9t\u00e9 condamn\u00e9e. <\/strong><\/p>\n

\"influenceurs
Cr\u00e9dits : Pixabay<\/figcaption><\/figure>\n

En septembre 2021, l'Autorit\u00e9 de r\u00e9gulation professionnelle de la publicit\u00e9 publiait une \u00e9tude \u00e9difiante : selon elle,\u00a0 43% des influenceurs se livrent \u00e0 de la publicit\u00e9 d\u00e9guis\u00e9e sur TikTok et Instagram<\/a>. Face \u00e0 ce constat inqui\u00e9tant, les autorit\u00e9s fran\u00e7aises ont d\u00e9cid\u00e9 de mener l'enqu\u00eate et de s\u00e9vir.<\/strong><\/p>\n

Pour l'occasion, une toute nouvelle unit\u00e9 a vu le jour le 13 d\u00e9cembre 2021. Cette Task Force se compose notamment du parquet de Paris, de l'Autorit\u00e9 des march\u00e9s financiers<\/strong> (AMF) et de la direction g\u00e9n\u00e9rale de la concurrence, de la consommation et de la r\u00e9pression des fraudes<\/strong> (DGCCRF). Vous l'aurez compris, les stars de la t\u00e9l\u00e9r\u00e9alit\u00e9 et autres influenceurs sont principalement vis\u00e9s par ces investigations.<\/p>\n

Comme le pr\u00e9cisent les membres de l'agence gouvernementale (la DGCCRF est rattach\u00e9e \u00e0 Bercy), les pratiques commerciales trompeuses en ligne dans le domaine des services financiers ont explos\u00e9 depuis un an<\/strong>, notamment chez les influenceurs. “Les r\u00e9seaux sociaux et les influenceurs sont le nouveau point d'entr\u00e9e apparu ces derni\u00e8res ann\u00e9es. Par ce biais, c'est un public plus jeune, de milieu plus modeste que la cible traditionnelle des arnaques au placement qui est d\u00e9sormais touch\u00e9, en particulier dans le domaine du trading”, <\/em>explique l'AMF dans les colonnes du journal Le Monde<\/a>.<\/p>\n