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Kuniye

Cr\u00e9dits : Unsplash<\/figcaption><\/figure>\n

La Consumer Intelligence Research Partners (CIRP) est un cabinet d'\u00e9tudes r\u00e9put\u00e9 sp\u00e9cialis\u00e9 dans l'analyse du comportement des consommateurs, le but \u00e9tant d'offrir ensuite des “outils puissants pour les investisseurs, les analystes et les acteurs du secteur”. <\/em>Et justement, le CIRP vient de publier une nouvelle \u00e9tude ce mardi 14 septembre 2021 intitul\u00e9e “<\/strong>Ce qui arrive aux vieux smartphones”.<\/strong> <\/em><\/p>\n

Comme l'indique le titre, ce rapport s'attarde donc sur les habitudes des utilisateurs am\u00e9ricains une fois la premi\u00e8re ann\u00e9e d'utilisation d'un smartphone \u00e9coul\u00e9<\/strong>. On y apprend notamment que les utilisateurs d'iPhone changent plus souvent de smartphone que ceux sur Android<\/a>. En l'occurrence, 35% contre 15%. Paradoxalement, l'\u00e9tude d\u00e9montre que les iPhone sont dans un meilleur \u00e9tat g\u00e9n\u00e9ral apr\u00e8s 12 mois d'utilisation qu'un smartphone Android, 65% des appareils ayant encore une dalle en bon \u00e9tat contre moins de 60% chez les utilisateurs Android.<\/p>\n