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Cr\u00e9dits : Pexels<\/figcaption><\/figure>\n

Lorsqu\u2019IKEA s\u2019associe \u00e0 une autre marque, c\u2019est g\u00e9n\u00e9ralement pour produire de nouveaux articles plus ou moins farfelus. Son partenariat avec Asus l\u2019a notamment amen\u00e9 \u00e0 vendre des meubles ROG destin\u00e9s aux gamers<\/a>, march\u00e9 grandissant dans l\u2019achat de mobilier. \u00c0 c\u00f4t\u00e9, la firme su\u00e9doise n\u2019h\u00e9site pas \u00e0 virer dans l\u2019absurde, comme avec son partenariat avec Renault qui vise \u00e0 cr\u00e9er la toute premi\u00e8re voiture \u00e9lectrique en kit<\/a>. En revanche, cette derni\u00e8re a toujours tenu \u00e0 commercialiser ses propres produits sans passer par un revendeur<\/strong>.<\/p>\n

C\u2019est donc une petite surprise de voir des produits IKEA d\u00e9barquer sur Amazon<\/strong>, pourtant concurrent direct puisque la plateforme vend elle-m\u00eame des meubles et autres objets de d\u00e9coration. \u00c9tag\u00e8res, tabourets, chaise, mais aussi plantes d\u2019int\u00e9rieurs et m\u00eame accessoires de cuisines<\/strong>, c\u2019est toute une panoplie d\u2019objets du quotidien fabriqu\u00e9s par le g\u00e9ant su\u00e9dois que l\u2019on peut d\u00e9sormais acheter sur Amazon. Parfois m\u00eames \u00e0 des prix inf\u00e9rieurs. Le matelas \u00e0 m\u00e9moire de forme, entre autres, se vend 143,85\u00a0\u20ac contre\u00a0161,13\u00a0\u20ac en magasin.<\/p>\n

Sur le m\u00eame sujet : De fausses PS5 et Xbox Series X arrivent chez Ikea pour vous aider \u00e0 choisir vos meubles<\/a><\/strong><\/p>\n