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Kuniye

Cr\u00e9dits : Tesla<\/figcaption><\/figure>\n

Pr\u00e9sent\u00e9 en novembre 2019, le Cybertruck a imm\u00e9diatement fait sensation. Son design, certes pour le moins atypique, n\u2019est pourtant pas la seule raison de sa popularit\u00e9. D\u00e8s le lancement des pr\u00e9commandes, Tesla a fix\u00e9 un tarif de 100\u00a0dollars pour la r\u00e9servation de son pick-up futuriste, soit la commission la plus basse<\/strong> de tous les v\u00e9hicules de la firme. En instaurant un engagement relativement bas pour ses clients, le constructeur s\u2019est assur\u00e9 un succ\u00e8s imm\u00e9diat<\/strong>.<\/p>\n

Une semaine apr\u00e8s sa pr\u00e9sentation, le Cybertruck affichait d\u00e9j\u00e0 250\u2009000\u00a0r\u00e9servations<\/strong>. On aurait pu croire que la tendance aurait \u00e9t\u00e9 revue \u00e0 la baisse apr\u00e8s un certain, mais il n\u2019en est rien. Malgr\u00e9 les difficult\u00e9s \u00e9conomiques li\u00e9es \u00e0 la pand\u00e9mie, les chiffres n\u2019ont cess\u00e9 de grimper jusqu\u2019\u00e0 atteindre 600\u2009000\u00a0pr\u00e9commandes en avril 2020<\/a>. D\u2019apr\u00e8s un document interne publi\u00e9 par electrek, le pick-up aurait d\u00e9pass\u00e9 la barre symbolique du million<\/strong>.<\/p>\n