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Kuniye

Magasin Amazon Go. Cr\u00e9dit : Unsplash<\/figcaption><\/figure>\n

Amazon fait partie du Top 3 des sites de eCommerce<\/strong> dans le monde. Sa place de leader est contest\u00e9 par Alibaba, le g\u00e9ant chinois. Cependant, la puissance du mastodonte de Seattle n\u2019est plus \u00e0 d\u00e9montrer. Et compte tenu de sa taille et de son offre, Amazon ne peut plus compter sur beaucoup de relais de croissance pour augmenter son chiffre d\u2019affaires. Il y a bien la fourniture de biens digitaux (Prime Video<\/a>, Prime Music, etc.) ou les services professionnels (Amazon Web Services notamment).<\/p>\n

Cependant, sur son m\u00e9tier historique, Amazon fera difficilement mieux. Sauf \u00e0 aller vers des circuits de distribution que la firme ne couvre pas encore. Notamment les magasins physiques. Amazon dispose d\u00e9j\u00e0 d\u2019un r\u00e9seau de boutiques, mais ce dernier est relativement limit\u00e9, vis-\u00e0-vis du potentiel. Il comprend des librairies, la boutique automatique Amazon Go<\/strong>, les commerces d\u2019\u00e9lectroniques Amazon 4-Star<\/strong> et les \u00e9piceries Amazon Fresh<\/strong>. Soit au total 96 boutiques<\/strong>.<\/p>\n