Salto d\u00e9marre timidement avec 200 000 abonn\u00e9s et 93 millions d'euros de d\u00e9ficit<\/title>\n<meta name=\"description\" content=\"En comparaison, Netflix a atteint les 100.000 abonn\u00e9s en deux semaines et 750 000 en moins d'un an, lors de son arriv\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phonandroid.com\/salto-enregistre-200-000-abonnes-un-demarrage-timide-pour-un-deficit-93-millions-deuros.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salto d\u00e9marre timidement avec 200 000 abonn\u00e9s et 93 millions d'euros de d\u00e9ficit\" \/>\n<meta property=\"og:description\" content=\"En comparaison, Netflix a atteint les 100.000 abonn\u00e9s en deux semaines et 750 000 en moins d'un an, lors de son arriv\u00e9e.\" \/>\n<meta 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{"id":2350796,"date":"2021-01-25T11:08:58","date_gmt":"2021-01-25T10:08:58","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2350796"},"modified":"2021-01-25T17:34:07","modified_gmt":"2021-01-25T16:34:07","slug":"salto-enregistre-200-000-abonnes-un-demarrage-timide-pour-un-deficit-93-millions-deuros","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/salto-enregistre-200-000-abonnes-un-demarrage-timide-pour-un-deficit-93-millions-deuros.html","title":{"rendered":"Salto d\u00e9marre timidement avec 200 000 abonn\u00e9s et 93 millions d’euros de d\u00e9ficit"},"content":{"rendered":"

Salto a attir\u00e9 200 000 abonn\u00e9s depuis son lancement fin octobre 2020. Un chiffre pas vraiment d\u00e9cevant, mais \u00e9galement loin d'\u00eatre impressionnant. Le service de streaming devrait conna\u00eetre un d\u00e9ficit de 93 millions d'euros en 2021.<\/strong><\/p>\n

\"Salto\"<\/p>\n

On ne peut pas vraiment parler d'\u00e9chec. En revanche, ce n'est pas non plus une r\u00e9ussite grandiloquente<\/strong>. Lanc\u00e9 en octobre 2020, Salto a revendiqu\u00e9 100 000 utilisateurs trois semaines plus tard<\/a>. Trois mois apr\u00e8s sa mise en ligne, les chiffres sont un peu moins encourageants : 200 000<\/strong>, selon une source interne. En comparaison, avant de passer la barre des 200 millions d'abonn\u00e9s dans le monde<\/a>, Netflix a attir\u00e9 100 000 utilisateurs fran\u00e7ais en deux semaines<\/strong> et 750 000 en un an. Avec, certes, beaucoup moins de concurrence en 2014 qu'aujourd'hui.<\/p>\n

Reste que le r\u00e9sultat para\u00eet un brin fade, malgr\u00e9 les dires de la source interne, qui assure que\u00a0“Salto est au-dessus de ses objectifs”<\/em>, et qui rappelle d'ailleurs que les utilisateurs passent “<\/em>entre deux heures et deux heures et demie par jour”<\/em> sur la plateforme. \u00c0 noter que le nombre d'abonn\u00e9s annonc\u00e9 comprend \u00e9galement ceux b\u00e9n\u00e9ficiant du mois d'essai gratuit<\/strong>, ainsi que les employ\u00e9s de TF1, M6 et France T\u00e9l\u00e9visions qui se sont vus offerts un abonnement de 6 mois et que l'on compte au nombre de 14 000<\/strong>. R\u00e9sultat : Salto devrait enregistrer 93 millions d'euros de d\u00e9ficit<\/strong> en 2021.<\/p>\n