Sony permet enfin d'utiliser des milliers de musiques sur vos vid\u00e9os<\/title>\n<meta name=\"description\" content=\"TikTok vient de signer un \u00e9norme partenariat avec la maison de disque Sony Music. Cela signifie que les utilisateurs pourront utiliser le catalogue de la soci\u00e9t\u00e9 sur l\u2019application. 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Sony permet enfin d'utiliser des milliers de musiques sur vos vid\u00e9os<\/title>\n<meta name=\"description\" content=\"TikTok vient de signer un \u00e9norme partenariat avec la maison de disque Sony Music. Cela signifie que les utilisateurs pourront utiliser le catalogue de la soci\u00e9t\u00e9 sur l\u2019application. 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Kuniye

Cr\u00e9dits : Olivier Bergeron\/Unsplash<\/figcaption><\/figure>\n

TikTok vient de signer un \u00e9norme deal avec l\u2019une des plus grosses maisons de disques de l\u2019histoire\u00a0: Sony Music<\/strong>. Avec un tel accord, les utilisateurs de l\u2019application chinoise pourront utiliser les musiques des milliers d\u2019artistes sous licence et ainsi les mettre en sc\u00e8ne dans les vid\u00e9os.<\/p>\n

Aucun d\u00e9tail n\u2019a \u00e9t\u00e9 donn\u00e9 sur les clauses du contrat, mais il montre la volont\u00e9 de l\u2019application chinoise de s\u2019imposer dans le temps sur le territoire am\u00e9ricain<\/strong>, m\u00eame s\u2019il est sur la sellette depuis de long mois d\u00e9j\u00e0.<\/p>\n

Le deal profite \u00e0 toutes les parties. Sony peut ainsi jouir d\u2019une publicit\u00e9 \u00e0 grande \u00e9chelle. Les utilisateurs peuvent en effet parfois remettre une chanson au go\u00fbt du jour<\/strong> voire m\u00eame propulser un nouvel artiste sur le devant de la sc\u00e8ne. Old Town Road de Lil Nas X a par exemple vu sa popularit\u00e9 exploser apr\u00e8s avoir \u00e9t\u00e9 beaucoup mis en avant sur l\u2019application.<\/p>\n

TikTok peut quant \u00e0 lui proposer beaucoup plus de choix et attirer de nouveaux utilisateurs.<\/strong> Enfin, les fans de l\u2019application y trouvent \u00e9galement leur compte, \u00e9tant donn\u00e9 qu\u2019ils ont d\u00e9sormais plus de libert\u00e9 cr\u00e9ative.<\/p>\n