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Un budget marketing minuscule<\/h2>\n

Beaucoup de g\u00e9ants du secteur se ruinent en op\u00e9rations marketing de grande ampleur. Les experts en la mati\u00e8re restent Samsung et Apple, encore une fois. Mais les co\u00fbts li\u00e9s au marketing sont forc\u00e9ment r\u00e9percut\u00e9s sur le prix final d\u2019un smartphone.<\/p>\n

Afin de contenir leurs prix, les constructeurs chinois, eux, on un budget marketing proche de z\u00e9ro. En fait, ils favorisent la communication via le web<\/strong>. La magie des r\u00e9seaux sociaux et des forums fait que l\u2019on peut vite cr\u00e9er le buzz aujourd\u2019hui.<\/p>\n