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Kuniye

Le e-Bike de Jeep est fabriqu\u00e9 en partenariat avec Quietkat \/ Cr\u00e9dits : Jeep<\/figcaption><\/figure>\n

Il est difficile de ce c\u00f4t\u00e9-ci de l'Atlantique de percevoir l'importance culturelle du Super Bowl, la finale du championnat organis\u00e9 par la National Football League (NFL), ligue am\u00e9ricaine de football am\u00e9ricain. Un signe ne trompe pas : c'est l'\u00e9v\u00e9nement sportif o\u00f9 les coupures pubs sont les plus ch\u00e8res. C'est aussi l'\u00e9v\u00e9nement autour duquel les marques redoublent de cr\u00e9ativit\u00e9 pour mettre au point des spots publicitaires poignants et particuli\u00e8rement bien r\u00e9alis\u00e9s. Et parfois, comme dans le cas de Jeep, c'est aussi l'occasion de teaser des produits auxquels on ne s'attendait pas.<\/p>\n

Le but principal de cette r\u00e9clame, o\u00f9 l'acteur Bill Murray rejoue “un jour sans fin” \u00e9tait \u00e0 l'\u00e9vidence de mettre en valeur l'\u00e9dition 2020 de la Jeep Gladiator. N\u00e9anmoins, vous vous doutez \u00e0 la lecture du titre et de la Une de cet article que nous ne sommes pas l\u00e0 pour vanter les m\u00e9rites de ce 4×4. Mais pour vous parler d'un VTT \u00e9lectrique qui apparait tr\u00e8s bri\u00e8vement dans le spot. Ce VTT griff\u00e9 Jeep est en fait une collaboration entre le constructeur et le sp\u00e9cialiste de la mobilit\u00e9 \u00e9lectrique QuietKat. On sait, gr\u00e2ce \u00e0 un mini-site ouvert dans la foul\u00e9e que ce v\u00e9lo s'appelle le Jeep e-Bike.<\/p>\n