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Kuniye

{"id":2264235,"date":"2019-11-29T18:00:26","date_gmt":"2019-11-29T17:00:26","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2264235"},"modified":"2023-12-18T17:13:10","modified_gmt":"2023-12-18T16:13:10","slug":"realme-pourquoi-la-marque-de-smartphones-veut-devenir-independante-doppo","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/realme-pourquoi-la-marque-de-smartphones-veut-devenir-independante-doppo.html","title":{"rendered":"Realme : pourquoi la marque de smartphones veut devenir ind\u00e9pendante d’Oppo"},"content":{"rendered":"

Realme veut se s\u00e9parer de sa maison-m\u00e8re Oppo, avec laquelle le constructeur partage encore des budgets et des ressources de R&D. La marque est l'une des plus fortes progressions du secteur, n'a plus vraiment le r\u00f4le de marque compl\u00e9mentaire et emprunte une strat\u00e9gie diff\u00e9rente d'Oppo plus tourn\u00e9e vers la technologie et l'innovation. Son PDG explique que la marque r\u00e9fl\u00e9chit \u00e9galement \u00e0 lancer des accessoires, notamment des \u00e9couteurs sans fil.<\/strong><\/p>\n

$\"Realme\"$ <\/p>\n

Oppo n'est pas forc\u00e9ment une marque tr\u00e8s connue en France, mais est li\u00e9e \u00e0 des noms comme OnePlus, Vivo et la nouvelle marque Realme. Toutes ces marques sont la propri\u00e9t\u00e9 de la multinationale chinoise BBK Electronics, et partagent toutes des ressources de recherche et d\u00e9veloppement ainsi que des budgets avec Oppo. Or, l'une de ces marques progresse tr\u00e8s vite, \u00e0 tel point qu'elle r\u00e9fl\u00e9chit \u00e0 prendre le large pour s'\u00e9tablir dans les premiers rangs de l'industrie. Vous auriez pens\u00e9 OnePlus ? Erreur : il s'agit de Realme<\/strong>.<\/p>\n