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Kuniye

L'Apple Store \/ Cr\u00e9dits : Phonandroid<\/figcaption><\/figure>\n

Si vous vous \u00eates balad\u00e9 sur l'Apple Store depuis le 17 novembre 2019, vous avez peut-\u00eatre remarqu\u00e9 un changement majeur dans la mani\u00e8re dont les articles du site sont pr\u00e9sent\u00e9s. Pour chaque fiche produit, il y avait jusqu'\u00e0 cette date des avis d'utilisateurs ainsi que des notes. Ces retours clients ont d\u00e9sormais compl\u00e8tement disparu du site.<\/p>\n

En fait, la seule mani\u00e8re de vous faire un avis sur les produits du site avant de les acheter est d\u00e9sormais de vous rendre dans la section Question & R\u00e9ponses qui accompagne les fiches produits. Une section \u00e9ditorialis\u00e9e, donc forc\u00e9ment neutre du point de vue du produit. On ne sait pas vraiment ce qui a pouss\u00e9 Apple \u00e0 changer de strat\u00e9gie car la firme ne communique comme \u00e0 son habitude pas sur ses choix strat\u00e9giques.<\/p>\n

Depuis longtemps, ces avis, et surtout le fait que la firme laisse en ligne aussi bien les avis flatteurs que les retours n\u00e9gatifs, donnaient pourtant au site une image plus transparente. D'ailleurs, les avis n\u00e9gatifs sont souvent ceux qui sont les plus int\u00e9ressants, puisqu'ils montrent les faiblesses ou les limites du produit. Et permettent au client, au final, de maximiser sa satisfaction.<\/p>\n

En supprimant les avis de ces clients, Apple se met par ailleurs en retrait par rapport \u00e0 la concurrence : Samsung, LG, HP, et de nombreux autres constructeurs proposent toujours des avis clients sur leur site. Or, il n'est pas impossible que ces avis reviennent in fine sous une autre forme. Mais il semble que si c'\u00e9tait le cas, Apple aurait davantage opt\u00e9 pour une transition vers autre chose qu'une suppression pure et simple.<\/p>\n

Plusieurs choses se sont donc peut-\u00eatre pass\u00e9es. La premi\u00e8re c'est sans doute qu'apr\u00e8s analyse d\u00e9taill\u00e9e, la firme s'est rendu compte que ces avis \u00e9taient contre-productifs en termes de vente. Ou que la firme a \u00e9t\u00e9 touch\u00e9e comme c'est de plus en plus fr\u00e9quent par une avalanche de faux avis et a \u00e9t\u00e9 contrainte de retirer temporairement la fonctionnalit\u00e9. Ou alors qu'elle souhaite contr\u00f4ler de mani\u00e8re encore plus ferme l'image des produits vendus sur le site.<\/p>\n

Lire \u00e9galement :\u00a0Ordinateurs portables – Apple, Razer et Dell offrent les meilleurs services clients<\/a><\/strong><\/p>\n

Qu'en pensez-vous ? Pourquoi ces avis ont-ils disparu du site ? Apple a-t-il peur de ses clients ? Partagez le votre ici, dans la zone commentaires !<\/p>\n