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Kuniye

Samsung vante ses Galaxy S6 Edge+ dans les files d'attente pour l'iPhone 6S<\/a><\/li>\n<\/ul>\n

LG, Sony, HTC ou Samsung sont arriv\u00e9s sur le march\u00e9 avec des prix cass\u00e9s pour concurrencer Apple. Aujourd'hui en pratiquant les m\u00eames tarifs que l'am\u00e9ricain, ils se tirent une balle dans le pied. Le consommateur lambda qui a les moyens de d\u00e9penser 800 euros n'ach\u00e8tera pas un Samsung ou un LG mais bien un iPhone.<\/p>\n

Pourquoi ? Parce qu'Apple a travaill\u00e9 son image de marque de luxe du high-tech pendant des ann\u00e9es et qu'aux yeux du plus grand nombre avoir un iPhone c'est avoir le meilleur smartphone du march\u00e9. Que ce soit vrai ou non, les choses sont inscrites comme cela dans l'inconscient collectif.<\/p>\n

Tout le monde n'est pas geek dans l'\u00e2me et pour la majorit\u00e9 de la population les choses se passent de la mani\u00e8re suivante : je recherche un bon rapport qualit\u00e9-prix alors j'ach\u00e8te Android, j'ai les moyens alors j'ach\u00e8te l'iPhone. C'est un fait, et c'est en partie pour cela que l'iPhone se vend mieux chaque ann\u00e9e.<\/p>\n