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{"id":2237553,"date":"2019-06-20T13:17:52","date_gmt":"2019-06-20T11:17:52","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2237553"},"modified":"2023-12-19T10:59:35","modified_gmt":"2023-12-19T09:59:35","slug":"iphone-apple-reste-numero-1-sur-les-smartphones-premium-avec-47-de-parts-de-marche-loin-devant-samsung","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/iphone-apple-reste-numero-1-sur-les-smartphones-premium-avec-47-de-parts-de-marche-loin-devant-samsung.html","title":{"rendered":"iPhone : Apple reste num\u00e9ro 1 sur les smartphones premium avec 47% de parts de march\u00e9, loin devant Samsung"},"content":{"rendered":"

Les iPhone ont beau ne repr\u00e9senter que moins du quart des parts de march\u00e9 des smartphones dans le monde, leur mainmise sur le segment premium reste impressionnante : la marque est num\u00e9ro 1 de ce segment avec 47% de parts de march\u00e9 au premier trimestre 2019. Son plus proche concurrent, Samsung, fait pr\u00e8s de deux fois moins – quant \u00e0 Huawei, il est sur ce classement bon 3e avec moins de 20% du march\u00e9.\u00a0<\/strong><\/p>\n

\"Apple<\/p>\n

Globalement, Android repr\u00e9sente 80 % du march\u00e9 tandis que les iPhone repr\u00e9sentent plut\u00f4t 20% du march\u00e9<\/a>, toutes gammes de prix confondues. N\u00e9anmoins si on ne s'int\u00e9resse qu'au segment premium (c'est \u00e0 dire aux smartphones dont le prix de vente d\u00e9passe les 400 \u20ac), on se rend compte qu'Apple reste encore assez largement en position de force. Et ce, malgr\u00e9 les produits parmi les plus chers du march\u00e9 \u00a0: les iPhone XS<\/a> commencent \u00e0 1155,28 \u20ac, les iPhone XS Max d\u00e8s 1255,28 \u20ac et la version 512 Go de l'iPhone XS Max atteint 1657,68 \u20ac. Alors que ce segment s'est r\u00e9tr\u00e9ci de 8% au premier trimestre 2019, et qu'Apple a vu ses ventes baisser de 20%, la marque \u00e0 la pomme conserve 47% de parts de march\u00e9 dans les smartphones premium au premier trimestre 2019.<\/p>\n