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{"id":2217150,"date":"2019-02-08T11:20:45","date_gmt":"2019-02-08T10:20:45","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2217150"},"modified":"2019-02-08T11:20:45","modified_gmt":"2019-02-08T10:20:45","slug":"microsoft-torpille-sa-suite-office-2019-dans-trois-publicites-etranges","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/microsoft-torpille-sa-suite-office-2019-dans-trois-publicites-etranges.html","title":{"rendered":"Microsoft torpille sa suite Office 2019 dans trois publicit\u00e9s \u00e9tranges"},"content":{"rendered":"

Microsoft pr\u00e9sente la suite Office 2019 comme d\u00e9pass\u00e9e dans une s\u00e9rie de trois spots publicitaires plut\u00f4t surprenants. Ces derniers visent \u00e0 mettre en valeur les qualit\u00e9s de la suite dans le cloud Office 365 : on y voit des acteurs tenter de r\u00e9aliser les m\u00eames t\u00e2ches sur les deux plateformes – ceux sur la suite Office 365 vont syst\u00e9matiquement plus vite que sur Office 2019. On a d\u00e9j\u00e0 vu une firme comparer ses produits \u00e0 ceux de la concurrence dans des publicit\u00e9s… mais plus rarement cannibaliser ses propres produits !<\/strong><\/p>\n

\"Microsoft<\/p>\n

On pourrait penser qu'apr\u00e8s avoir d\u00e9pens\u00e9 des millions de dollars en d\u00e9veloppement et marketing, une firme fasse tout pour rentabiliser cet investissement. Il semble que Microsoft en ait d\u00e9cid\u00e9 autrement avec Office 2019. Dans une s\u00e9rie de trois spots publicitaires, la firme de Redmont torpille en effet sa suite bureautique au profit de son \u00e9quivalent dans le cloud Office 365. Le principe de cette campagne marketing est simple : on prend deux jumeaux, et on leur fait r\u00e9aliser la m\u00eame t\u00e2che sur Office 365 et Office 2019.<\/p>\n

Lire aussi :\u00a0Windows 10 – Microsoft va lancer un abonnement payant, avec Office 365 inclus<\/a><\/strong><\/p>\n