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{"id":2115720,"date":"2017-11-23T13:33:32","date_gmt":"2017-11-23T12:33:32","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=2115720"},"modified":"2023-12-18T17:37:32","modified_gmt":"2023-12-18T16:37:32","slug":"facebook-reseau-social-pour-vieux-sur-point-mourir","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/facebook-reseau-social-pour-vieux-sur-point-mourir.html","title":{"rendered":"Facebook : un r\u00e9seau social pour les vieux sur le point de mourir ?"},"content":{"rendered":"

Facebook n'attire que les vieux, les jeunes n'utilisent que Snapchat. Voil\u00e0, en r\u00e9sum\u00e9, ce que l'on peut tr\u00e8s souvent lire dans de nombreux m\u00e9dias. Alors, le r\u00e9seau social de Mark Zuckerberg est-il r\u00e9ellement devenu une plateforme ringarde condamn\u00e9e \u00e0 dispara\u00eetre dans un avenir proche ? En poussant la r\u00e9flexion un peu plus loin, cette id\u00e9e peut rapidement sembler insens\u00e9e…\u00a0<\/strong><\/p>\n

\"facebook<\/p>\n

Interrog\u00e9s au sujet de Facebook par le magazine G\u00e9o Ado, les jeunes se livrent franchement.\u00a0\u00c0 leurs yeux, le r\u00e9seau social \u00ab ne sert \u00e0 rien \u00bb, est \u00ab d\u00e9pass\u00e9 \u00bb, est d\u00e9sormais utilis\u00e9 uniquement par \u00ab les vieux \u00bb. Il y a 10 ans, Facebook \u00e9tait consid\u00e9r\u00e9 comme une invention r\u00e9volutionnaire, mais aujourd'hui, pour de nombreux jeunes, le r\u00e9seau social est d\u00e9j\u00e0 per\u00e7u comme une antiquit\u00e9. Selon le barom\u00e8tre Social Life de Harris Interactive paru en 2016, l'utilisateur moyen de Facebook est \u00e2g\u00e9 de 40 ans<\/strong>.<\/p>\n

De leur c\u00f4t\u00e9, les jeunes de 13 \u00e0 24 ans semblent pr\u00e9f\u00e9rer la plateforme Snapchat. Cette tranche d'\u00e2ge repr\u00e9sente en effet 71% des utilisateurs de l'application au logo de fant\u00f4me, toujours selon la m\u00eame source. Pour autant, peut-on g\u00e9n\u00e9raliser en consid\u00e9rant que Facebook est uniquement r\u00e9serv\u00e9 aux quarantenaires tandis que Snapchat incarne le symbole du cool et de la fra\u00eecheur ? Comme souvent, cette g\u00e9n\u00e9ralisation n'est pas tr\u00e8s pertinente.<\/p>\n

Tout d'abord, l'opposition entre Facebook et Snapchat, que l'on retrouve fr\u00e9quemment dans les m\u00e9dias g\u00e9n\u00e9ralistes ou dans les rapports de nombreux analystes, n'est pas tr\u00e8s perspicace, voire m\u00eame compl\u00e8tement absurde. Facebook et Snapchat n'ont absolument pas la m\u00eame utilit\u00e9<\/strong> ! Snapchat est un service permettant principalement d'\u00e9changer des vid\u00e9os de selfies, et donc une application orient\u00e9e vers la communication.<\/p>\n

De son c\u00f4t\u00e9, Facebook propose certes une fonctionnalit\u00e9 de communication, Messenger, mais cette fonctionnalit\u00e9 fait l'objet d'une application ind\u00e9pendante. Facebook en lui-m\u00eame, en tant que r\u00e9seau social, peut \u00eatre utilis\u00e9 de multiples fa\u00e7ons<\/strong>. La plateforme peut tout aussi bien servir \u00e0 partager des photos de ses derni\u00e8res vacances avec ses amis qu'\u00e0 s'informer en suivant les pages de m\u00e9dias divers et vari\u00e9s. Et c'est justement cette polyvalence de Facebook qui rend la plupart des critiques \u00e0 son encontre compl\u00e8tement infond\u00e9es.<\/p>\n