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Kuniye

<\/div>\n

2014 a \u00e9t\u00e9 une ann\u00e9e tr\u00e8s importante pour les constructeurs mais pas seulement. Les op\u00e9rateurs mobiles ont aussi bataill\u00e9 pour s\u00e9duire davantage les consommateurs. Bouygues Telecom a visiblement pass\u00e9 une mauvaise ann\u00e9e. L\u2019op\u00e9rateur vient d\u2019annoncer ses r\u00e9sultats pour l\u2019ann\u00e9e et ils sont plut\u00f4t mauvais. Et 2015 va encore \u00eatre une ann\u00e9e tr\u00e8s difficile. Son nouveau logo n'y changera rien.<\/p>\n

$\"bouygues$ <\/p>\n

En 2014, Bouygues Telecom a totalis\u00e9 11,21 millions d\u2019abonn\u00e9s sur son offre mobile<\/strong>. C\u2019est relativement stable par rapport \u00e0 2013, mieux, au dernier trimestre l\u2019op\u00e9rateur a conquis 73 000 clients de plus. Paris ces 11 millions d\u2019abonn\u00e9s, 3 millions profitent d\u2019une offre 4G.<\/p>\n

Sur le march\u00e9 des box, Bouygues Telecom a fait mieux qu\u2019en 2013. Avec 2,428 millions d\u2019abonn\u00e9, l\u2019op\u00e9rateur a conquis 415 000 clients suppl\u00e9mentaires par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Cela repr\u00e9sente 21% de croissance en 2014<\/strong>.<\/p>\n

Cela peut sembler encourageant mais les r\u00e9sultats financiers t\u00e9moignent d\u2019une toute autre tendance. Malgr\u00e9 ces conqu\u00eates, Bouygues Telecom a d\u00fb investir davantage. Ainsi l\u2019op\u00e9rateur annonce une perte nette de 41 millions d\u2019euros<\/strong>. En 2013, l\u2019entreprise affichait un b\u00e9n\u00e9fice de 11 millions d\u2019euros. Son chiffre d\u2019affaire, lui, a baiss\u00e9 de 5%, tombant \u00e0 4,4 milliards d\u2019euros.<\/p>\n

Pour 2015, Bouygues Telecom ne voit pas d\u2019embellie<\/strong>, il faudra attendre 2016 pour cela. Malgr\u00e9 ses efforts pour r\u00e9duire les co\u00fbts (plusieurs plans sociaux, mutualisation d\u2019une partie du r\u00e9seau avec SFR), l\u2019op\u00e9rateur ne s\u2019en sort pas.<\/p>\n

Il propose pourtant un r\u00e9seau 4G plut\u00f4t bien \u00e9tendu et assez efficace. Du c\u00f4t\u00e9 des box, sa strat\u00e9gie semble aussi plut\u00f4t prometteuse. Pour rappel, l\u2019op\u00e9rateur a commercialis\u00e9 depuis peu la BBox Miami<\/a>, une box embarquant Android TV. On a du mal \u00e0 comprendre pourquoi Bouygues Telecom n\u2019y arrive pas.<\/p>\n

Toujours est-il que, malgr\u00e9 ses r\u00e9sultats, l\u2019op\u00e9rateur compte garder son ind\u00e9pendance. Hors de question pour lui de c\u00e9der \u00e0 une quelconque offre de rachat, comme les derni\u00e8res rumeurs le laissaient croire. M\u00eame si 2015 s\u2019annonce difficile, Bouygues Telecom ne baisse pas les bras. Voyons si sa strat\u00e9gie sera payante \u00e0 plus long terme.<\/p>\n