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<\/div>\n

Lekki ! Ce nom ne vous dit rien ? Nokia 3310, Nokia 8210, Motorola Startac, \u00e7a vous parle certainement davantage. Lekki, c\u2019est la soci\u00e9t\u00e9 qui a d\u00e9cid\u00e9 de relancer nos bon vieux t\u00e9l\u00e9phones portables des ann\u00e9es 90, surfant sur la vague du vintage.\u00a0Un ph\u00e9nom\u00e8ne qui prend de plus en plus d\u2019ampleur \u00e0 l\u2019heure o\u00f9 les constructeurs de smartphones continuent de faire la course \u00e0 la performance.<\/p>\n

Dans ce monde ultra-connect\u00e9, les anciens (mais pas seulement) retournent \u00e0 leurs premi\u00e8res amours, lass\u00e9s de cette technologie omnipr\u00e9sente. Adeptes du dicton “un t\u00e9l\u00e9phone c\u2019est fait pour t\u00e9l\u00e9phoner”, ces utilisateurs rangent leurs smartphones au fond d\u2019un tiroir et reprennent les bonnes vieilles habitudes.<\/p>\n

Mais qu\u2019est ce qui les motive \u00e0 op\u00e9rer ce retour en arri\u00e8re ? Pourquoi ce ph\u00e9nom\u00e8ne, qui commence \u00e0 toucher le milieu des peoples, prend-il de plus en plus d\u2019ampleur ? Effet de mode ou v\u00e9ritable volont\u00e9 de marquer un temps d\u2019arr\u00eat dans ce monde o\u00f9 la technologie se d\u00e9veloppe tellement vite qu\u2019elle finit par nous d\u00e9passer ? Retour sur ce ph\u00e9nom\u00e8ne<\/strong> et sur ce qui pousse les utilisateurs \u00e0 troquer leurs smartphones contre un bon vieux\u00a0Motorola StarTAC 130.<\/p>\n

\"motorola
Cr\u00e9dits : Lekki<\/figcaption><\/figure>\n

 <\/p>\n

Trop de technologie tue la technologie<\/h2>\n

La premi\u00e8re motivation des utilisateurs \u00e0 abandonner leur smartphone est le trop plein de technologie<\/strong>. A force de vouloir convaincre les consommateurs qu\u2019ils avaient besoin de tous ces appareils, les constructeurs ont fini par provoquer une overdose. Smartphones, tablettes et maintenant objets connect\u00e9s, c\u2019en est trop<\/a>.<\/p>\n

Certains disent “stop”<\/strong>, et comme un affront aux grandes firmes de ce monde, ils font un virage \u00e0 180 degr\u00e9s. Ces \u00e9crans plus grands, plus beaux, de ces produits toujours plus puissants, plus performants, plus rapides, plus tout, ils en ont assez. Un t\u00e9l\u00e9phone c\u2019est fait avant tout pour t\u00e9l\u00e9phoner.<\/p>\n

Ce “back to basics” a lieu parce que les constructeurs ont fini par donner la naus\u00e9e \u00e0 de nombreux utilisateurs<\/strong>. Ils ont voulu gaver les consommateurs comme des oies, sans \u00e9couter leurs besoins mais en leur en cr\u00e9ant. Et apr\u00e8s les smartphones, ce sont\u00a0les objets connect\u00e9s qu'ils veulent imposer<\/a>. Aujourd\u2019hui certains\u00a0refusent de se voir dicter leur mode de consommation.<\/p>\n