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{"id":1600383,"date":"2017-06-20T18:17:03","date_gmt":"2017-06-20T16:17:03","guid":{"rendered":"https:\/\/www.phonandroid.com\/?p=1600383"},"modified":"2022-09-08T18:24:31","modified_gmt":"2022-09-08T16:24:31","slug":"dailymotion-face-youtube-plateforme-videos-contenu-exclusif","status":"publish","type":"post","link":"https:\/\/www.phonandroid.com\/dailymotion-face-youtube-plateforme-videos-contenu-exclusif.html","title":{"rendered":"Dailymotion : face \u00e0 Youtube, la plateforme de vid\u00e9os mise sur du contenu exclusif"},"content":{"rendered":"

Dailymotion se r\u00e9invente. Afin de retrouver sa popularit\u00e9 d'antan, et tenter de concurrencer le g\u00e9ant YouTube, la plateforme d'h\u00e9bergement vid\u00e9o fran\u00e7aise va subir une refonte int\u00e9grale et proposer une nouvelle approche in\u00e9dite.<\/strong><\/p>\n

\"dailymotion<\/p>\n

Avec 300 millions d'utilisateurs uniques par mois, Dailymotion est la premi\u00e8re plateforme europ\u00e9enne d'agr\u00e9gation et de partage de vid\u00e9os. Toutefois, \u00e0 l'\u00e9chelle mondiale, face au mastodonte YouTube<\/strong>, le service peine \u00e0 se distinguer,\u00a0\u00e0 convaincre et \u00e0 attirer de nouveaux usagers.<\/p>\n

Pour rem\u00e9dier \u00e0 ce probl\u00e8me, les cr\u00e9ateurs du service ont d\u00e9cid\u00e9 d'opter pour une refonte int\u00e9grale, comme l'avait annonc\u00e9 le CEO de Dailymotion en avril dernier. La nouvelle version de Dailymotion sera plus intuitive, plus fluide, plus rapide, et r\u00e9pondra mieux aux attentes des utilisateurs.<\/p>\n

Le service vid\u00e9o\u00a0sera ax\u00e9 autour de quatre th\u00e9matiques principales<\/strong> : actualit\u00e9, sport, musique et divertissement. Les utilisateurs pourront d\u00e9couvrir du contenu frais, de qualit\u00e9, avec une priorit\u00e9 pour le contenu live et les formats courts. La firme cible d\u00e9sormais en priorit\u00e9\u00a0les 18-49 ans, et s'adresse donc \u00e0 un public plus mature que ses concurrents.<\/p>\n

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